DIGITAL MEDIA BUYER/PLANNER CONTRACTED
APPLY TO JOIN OUR COMMUNITY OF HIGHLY SKILLED INDEPENDENT CONTRACTORS.
EASE Defined: Entrepreneurs, Adopting, To Serve, Each Other
EASE offers A predictive freelance management system that gives organizations access to a tailored and screened pool of on-demand remote talent.
Join our network! Our clients are looking versatile digital media professional that can also manage PPC and SEM campaigns in addition to online media buying and planning for clients. The Digital Media Buyer/Planner will be responsible for daily management and working with their Marketing team. This is a fantastic opportunity to work with a reputable freelance network and gain new clients!
PRIMARY RESPONSIBILITIES:
- Target lowest CPC and provide data to support
- Negotiate, purchase, and monitor digital ad space for multiple clients
- Build data-driven media plans across channels
- Conduct post-buy media analysis and report on results
- Optimize media spend making real-time adjustments to ads, targeting, bidding and buying
- Analyze media spend datasets and create regular reports gauging the effectiveness and tracking against key campaign targets and goals
- Utilize Quantcast or MRI to build strategic digital media plans
- Provide daily strategy and tactical recommendations to Media Director and Supervisor • Lead and supervise the trafficking of digital campaigns
- Provide mentorship and direction to media buyer/planner
ADDITIONAL SKILLS:
- Experience utilizing third-party data to inform media plans
- Experience with ad servers
- Proficient using online channels such as YouTube, Facebook Ad Manager, Twitter, Google, Bing, Instagram etc.
- Ability to assist with PPC (pay-per-click) and SEM campaigns as well as read and define analytics using Google AdWords, AdCenter, etc.
- Must be able to develop and present customized client reports
- Technical knowledge: Excel (graphs, pivot tables, complex formulas, VBA); Quantcast; DoubleClick; Advantage; SmartPlus; MRI Qualifications:
- 5+ years of professional digital media buying and planning experience