Public Relations/Outreach Manager 

A national non-profit Assurance association client has selected Eastern Staffing Group to search for an experienced Public Relations/Outreach Manager to join their team. 

This is a hybrid office position with a base salary range of $100,000 to $117,000 and a strong benefits package. 

Responsibilities: 

• Increase exposure to build brand awareness through sponsorships, conferences and new outreach opportunities 

• Within the annual marketing plan, develop and execute a comprehensive outreach strategy to meet new member enrollment goals across multiple regions 

• Manage the execution of events and outreach rep(s) 

• In coordination with PR agency, manage relationship of vendor and serve as liaison between agency contacts and CEO/Leadership 

• Field internal leadership speaking requests with CEO, develop talking points and speaking themes for CEO and other leaders 

• Keep a pulse on PR opportunities and possible pitfalls with brand protection and longevity in mind 

• Actively seek new PR opportunities for CEO, including thought leadership in the media and within partnership associations managed in outreach efforts 

• Develop new relationships and nurture current relationships with key people within federal communities to open doors to potential members 

• Manage events, trade shows and sponsorships to include planning, organizing and execution – including logistics and RSVP management 

• Generate new business opportunities through leads, networking, obtaining referrals and marketing calls; develops lead nurturing campaigns 

• Research and gather information for new events, conferences and sponsorships 

• Create and maintain the event outreach schedule 

• Actively maintain the sales leads database using CRM 

• Research and evaluate competitive activity

   

Knowledge, Skills and Abilities  

• Independent thinker with outstanding time management skills – track record of managing multiple projects with the ability to manage priorities that can change frequently 

• Maintain professional image and demeanor, representing organization in a polished and ethical manner at all times 

• Excellent customer service skills; detail oriented  

• Self-starter, able to work independently and with a team  

• Positive individual and a hard worker  

• Knowledge of sales promotion and advertising techniques  

• Willingness to travel up to 50%  

Required Experience or Education 

• Bachelor’s degree in business, marketing, advertising or communications 

• Minimum 7 years’ experience in a communications, public relations, events, or sales role 

• Must obtain health and life insurance licensing within the first 12 months of employment