Job Description

The Communication and Public Relations Associate is responsible for all media and industry relations and for cultivating and upholding positive media coverage. The Communications and Public Relations Associate creates, organizes and executes an Eataly store’s internal and external public relations strategies with the goal of acquiring more advanced recognition in the market, promoting products and establishing leadership throughout the food industry. 

Reports to the Assistant Marketing Manager.

• Establishes processes for creating a steady volume of press releases and media coverage to promote Eataly happenings and events, experts, restaurants, products and services
• Develops and maintains relationships with media and influencer contacts within the food industry
• Works together with the Corporate office on the media buy strategy for the store
• Collaborates with the Education and Events team to execute in-store public and private events, including all press and social media coverage leading up to, during and following the events
• Conducts tours for VIP clients and referrals
• Furnishes all products for TV appearances and photo shoots
• Produces all store-related social media content with the goal of growing the Facebook, Instagram and Twitter accounts: creates copy and images, manages a weekly editorial and engagement strategy
• Writes articles for the Eataly website about happenings in the store
• Works together with the in-store marketing team on creating and executing a Community relations strategy, partnering with offices, associations and other local organizations
• Supports the Marketing Manager and Assistant Marketing Manager on all initiatives
• Performs other duties as required or assigned

Qualifications

• Bachelor’s Degree
• 1+ years of progressively more responsible Communications, PR and Social Media experience 
• Knowledge of contacts in the local food industry
• Experience with and knowledge of the paid media landscape and local influencers
• Advanced understanding of social media platforms – Facebook, Instagram, Twitter
• Excellent verbal communication skills and professional writing skills
• Ability to participate in events and happenings in the food industry and to create contacts
• Ability to work independently and in teams
• Fluency in Italian language preferred

JOB REQUIREMENTS

• Availability to work onsite with a flexible schedule sometimes including evening and weekends

Additional Information

BENEFITS AND PERKS

• Medical, Dental, Vision Insurance
• Paid Time Off
• Paid Parental Leave
• 401K with match or RRSP
• Bonus program
• Free family meal daily
• Discounts at Eataly
• Classes on products and Italian cuisine
• Referral bonus program
• and more!

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions.  If contacted for an employment opportunity, please advise Human Resources if you require accommodation.