Job Description

COMPANY OVERVIEW

When it comes to high-performance technical gear, the most discerning customers choose OpticsPlanet for our unmatched value proposition of great prices, free shipping on most orders, the widest selection (over 1 million products) and excellent customer service (rated A+ by the BBB!) We’re proud of all that – and what makes it possible is that the most talented professionals in the Chicago area choose to work at OpticsPlanet. OpticsPlanet is a leading internet retailer devoted to the passions and professions of our customers. From hunting or sports shooting to service in the military or law enforcement, we are a destination for millions of people each month. For twenty years, we've built a cutting-edge platform that powers ecommerce heavyweights such as OpticsPlanet.com, CampSaver.com and Dvor.com. We are experiencing a new phase of explosive growth and opportunity, and that means adding more talented and passionate individuals to our existing diverse and professional team. Our casual, fast-paced environment has seen us recognized as one of the "100 Best Companies to Work For" by the Chicago Tribune! In addition to a challenging position, employees at all levels can find extensive opportunities for advancement and career growth, and full-time employees enjoy a popular set of benefits and perks. OpticsPlanet is an Equal Opportunity Employer.

JOB DESCRIPTION

Passionate about SEO, content development, beating competition through ranking improvements, and developing strategies to help websites grow SEO, the free traffic channel? Join our team to help evolve and strengthen our SEO strategy in an agile environment working with other marketing and technical professionals. We are a growing and evolving company managing multiple ecommerce websites across various industries as well as several proprietary brands. There’s never a dull moment when you are developing strategies and implementing them across some of the largest ecommerce destinations in America, including OpticsPlanet.com, CampSaver.com, Dvor.com and more! We carry over 3,500 brands across 2000+ different product categories

DUTIES & RESPONSIBILITIES

• Owning the entire organic growth channel, driving traffic that ultimately converts into revenue
• Develop and implement SEO strategies and tactics that align with the business’ objectives within the SEO team, as well as with other marketing and technical teams.
• Manage on-site and off-site SEO initiatives, as well as SEO team processes (i.e. reporting, metadata, keyword strategies, internal & external linking, vial/social projects, etc.)
• Act as a project manager, working with multiple teams to implement strategies designed to improve performance and deliver upon key objectives
• Audit and maintain/improve SEO performance for our web properties and brands while building on to SEO analytics & monitoring tools
• Function as an internal subject matter expert in guiding technical teams (technical product owners, architects) on the best approach for SEO for new website features, functionality, and improvements (i.e. site architecture, canonicalization, web crawlability and indexability, page speed, markup, etc.)
• Partner with other marketing teams to improve organic search’s contribution to the entire conversion funnel, at all touch-points in the purchase lifecycle and not only focusing on last-click/any-click attribution
• Develop insights and strategies as s/he stays up to date on newest search, marketing and ecommerce trends
• Maintain knowledge and understanding of SEO requirements of other marketing and technical employees
• Increase performance in rapidly growing segments of the market, including mobile, through on-site strategy and tactics alongside technologies such as AMPs

QUALIFICATIONS, SKILLS & REQUIREMENTS

Qualifications include:

• Bachelor’s degree required
• 3-4 years of SEO specific work experience either in an agency or in a large and complex ecommerce business environment
  • Experience managing and implementing on-site and off-site SEO strategies
  • Experience developing creative and scalable content and link building tactics
  • Technical knowledge/experience with site architecture, sitemaps, robots, redirects, headers, http responses, and more.
  • Experience with leading SEO, web analytics, search tools and technologies
• Proficiency with Search Console, Webmaster Tools, and SEO reporting & analytics software
• SEO specific certifications as well as in Google Analytics are a huge plus
• Technically strong and proficient with
  • Content management systems
  • XML, JavaScript, and CSS as they relate to SEO are a huge plus!
  • Working with developers and product development teams to implement SEO strategies
  • Applying project management skills and keen attention to detail
  • Experience building home-grown SEO tools for ecommerce platforms a huge plus
• Strong communication skills and ability to work with others to effectively achieve set goals
• Strong analytical skills

BENEFITS –

• Office perks include free coffee and tea, ping pong table, pool table, dart board, pinball machine, xbox/ps4, onsite gym, Friday game club and various company sponsored events and parties.
• Flexible work schedule, paid time off for vacations and company holidays.
• 401K, employee discount purchase program, life insurance, health, vision and dental benefits

WORKING CONDITIONS – IF APPLICABLE

This job will require the individual to work with teams from different locations within and outside of US.

(NORTHBROOK, IL)

OpticsPlanet, Inc. is an Equal Opportunity Employer. OpticsPlanet, Inc. does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Company Description

Ecentria is a fast-growing global organization with a strong emphasis and a deep commitment to resources for building an award-winning corporate culture which includes an on-site fitness center, numerous company parties & charity events, and a career path program as well as career training.