Job Description

  We are seeking an experienced Digital Marketing Paid Search Manager, who can work in a demanding and fast-paced environment. This role offers the opportunity to manage a multi-million-dollar ad-spend for multiple domains competing for best performance with the likes of Amazon, Walmart, Cabela’s, Bass Pro Shops, REI, and other e-commerce giants. In short, this is an amazing opportunity for an experienced Digital Marketing Paid Search Manager with a track record of strong Paid Search / PPC results in competitive markets, who learns quickly, thrives when given new challenges, and wants to grow professionally.

DUTIES & RESPONSIBILITIES OF THE DIGITAL MARKETING PAID SEARCH MANAGER

• Manage a multitude of campaigns and millions of dollars in ad-spend through analysis, planning, optimization, reporting and tracking.
• Develop strategies, deep channel insights, and understanding in partnership with retail teams and other marketing channel teams to help our online stores reach their performance targets.
• Manage an internal team of analysts to ensure synergy, align paid search strategies with business objectives, priorities, and goals for all channels, including but not limited to Search, Shopping (PLA), Remarketing and Display.
• Hire, train, and mentor new team members. Provide performance feedback and assign individual yearly goals.
• Maintain a strong relationship and business partnership with various 3rd party partners (including Google, Bing, Yahoo, Amazon, Facebook and more).
• Collaborate with internal Marketing teams like Design, Web Content, SEO, Copywriting, and others to improve campaign performance through landing page optimization, content creation and bid strategy alignment to improve business KPIs.
• Translate business requirements into technical specifications for development teams to launch new advertising channels, manipulate existing logic and help improve performance of our advertising initiatives.
• Define and run A/B tests as well as Beta experiments to test new vendor features and new product developments by 3rd parties.

QUALIFICATIONS, SKILLS AND REQUIREMENTS OF THE DIGITAL MARKETING PAID SEARCH MANAGER

• Degree in Marketing, Business, Analytics or equivalent.
• 5+ Years Paid Advertising experience in a retail environment (e-commerce).
• 2+ Years experience Managing direct reports.
• Experience managing large ad budgets > $1M per month.
• Strategic thinker who can execute methodically.
• Strong data driven analytical and quantitative skills with keen ability to translate analysis into actionable insights and business decisions.
• Excellent interpersonal and communication skills.
• Positive attitude, strong work ethics, and ability to manage multiple deadlines and priorities and get things done efficiently.
• Experience working with ad platforms from Google, Bing, Yahoo (Verizon media).
• Experience at a paid media agency, or large in-house team preferred.
• Project Management experience is a plus.
• Hands on bid management platform expertise such as Search Ads 360 is a plus.
• Experience with Google Marketing Platform components is a plus.
• Advanced proficiency in Microsoft Office, specifically MS Excel and an overall comfort with software, technology, and the internet preferred.
• Experience with Social PPC platforms (Facebook, Pinterest, and such) is a plus.

BENEFITS

• Medical Insurance from Blue Cross Blue Shield, including HSA, HMO, and PPO options.
• Prescription, dental and vision insurance.
• Employer-paid life, AD&D and disability insurance.
• Employer-paid employee assistance program.
• Generous FTO (flexible time off).
• 401k retirement benefits plan with a company match.
• Voluntary legal support services, pet insurance & identity theft protection.
• Salary commensurate with work experience and education.

Ecentria is the winner of many prestigious HR-driven awards, including:

• Best & Brightest Place to Work in Chicago, 2021  
• Best & Brightest Place to Work in Chicago, 2020  
• Best & Brightest Place to Work in Chicago, 2019  
• Top Workplace in Chicago (Chicago Tribune Award), 2021 
• Top Workplace in Chicago (Chicago Tribune Award), 2019  
• Top Workplace in Chicago, (Chicago Tribune Award), 2018 
• Best & Brightest Place to Work in the Nation, 2019  
• Best & Brightest Place to Work in the Nation, 2018

WORK LOCATION  FOR THE DIGITAL MARKETING PAID SEARCH MANAGER – NORTHBROOK, IL OR REMOTE

Ecentria Group, LLC and its subsidiaries (“The Company) are Equal Opportunity Employers. The Company does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.