Job Description

Brand Content Marketing Manager Echelon Fitness is looking for a Brand Content Marketing Manager with a passion for brand storytelling and deep understanding of content strategy and development. They will curate custom content and campaigns with a key focus on informing and influencing new customers, specifically those unaware or unengaged with Echelon, through multiple channels & mediums including but not limited to: website, paid advertising, email, blogs, and more.

As a key member of the marketing team, this individual coordinates with all marketing department team leads, cross-functional departments, external resources, and key stakeholders to bring the brand to life through powerful copy and content across the customer journey, but most significantly during the prospecting stages of the journey. 

Responsibilities

Serve as the lead editor for acquisition content marketing campaigns and assets Collaborate with other content managers and key stakeholders on content planning, strategy, and development and ensure alignment with campaign, brand, and product goals Interpret copywriting briefs to understand project requirements Collaborate on editorial calendar with Member Content Marketing Manager Research industry-related topics (combining online sources, interviews and studies) Write clear marketing copy  Prepare well-structured prospecting email drafts using Content Management Systems Ensure all-around quality, clarity, and consistency with messaging and content (style, fonts, images, voice and tone) Own content strategy and execution for product, app, retail, and partnerships Keep up with industry best practices and monitor competitor content Create the content our audience is looking for and optimize it for individual channels and goals Collaborate with Creative team on messaging as needed  Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement Work with management to determine monthly and quarterly content campaigns and themes Provide monthly reporting on content performance and key takeaways  Understand different language styles that appeal to various audiences Edit and proofread all company copy as needed Source images as needed Audit live content on a consistent cadence Provide support for membership messaging and general customer communications as needed 

Requirements 5 years' experience with Content Marketing Experience with web markup language and search engine optimization Familiarity with commonly used style guides Excellent interpersonal and communication skills Proven work experience as a Content Writer, Copywriter or similar role Portfolio of published articles Experience doing research using multiple sources Familiarity with web publications Excellent writing and editing skills in English Hands-on experience with Content Management Systems (e.g. WordPress) Ability to meet deadlines B.Sc. in Marketing, English, Journalism or related field Experience with content strategy and development.  Understanding of paid advertising and audiences Understanding of content marketing performance reportin  

Company Description

At Echelon Fitness we are devoted to creating the best at-home fitness experiences through our top rated, high-tech, connected equipment, personalized workouts, an online community and professional trainers— at more affordable prices. From state-of-the-art indoor cycling bikes to first in-class touchscreen fitness mirrors, auto-folding treadmill and smart rowers, Echelon incorporates thoughtful design and smart innovation into personalized workouts that fit into our consumers’ active life. We are a dynamic, passionate team enthusiastic about delivering top quality products and programs that continue to raise the bar for the connected fitness category. The Echelon brand has seen astounding growth and brand awareness in the last year and we have our sights set on very ambitious, game-changer goals. Innovation, big thinking, and collaboration is our DNA. People need to think big, move fast and aim to make a significant impact. Ready for something big....