Benefits:

401(k)

401(k) matching

Dental insurance

Employee discounts

Free food & snacks

Health insurance

Paid time off

Training & development

Tuition assistance

Vision insurance

Wellness resources

Position Summary

The E-commerce Growth Manager will be responsible for accelerating Cannon’s direct-to-consumer (DTC) and Amazon business through strategic planning, hands-on execution, and continuous optimization. This role owns online revenue growth and will manage all aspects of our Shopify and Amazon platforms — from traffic and conversion optimization to merchandising, content, and performance analytics.

This is a highly hands-on role ideal for someone who thrives at the intersection of growth strategy, marketplace management, and technical execution.

Why Join Cannon

Opportunity to help build and scale a fast-growing internal e-commerce business

High visibility role with direct impact on company growth

Ability to shape strategy, tools, and future team structure

Work with established brands and expanding digital channels

Key Responsibilities

E-commerce Growth & Strategy

Own and grow DTC (Shopify) and Amazon channel revenue

Develop and execute e-commerce growth strategies focused on:

Traffic growth

Conversion rate optimization (CRO)

Average order value (AOV)

Customer retention

Identify and test new growth opportunities, tools, and platforms

Amazon Marketplace Management

Manage Amazon Seller Central accounts

Optimize product listings (titles, bullets, descriptions, A+ content)

Oversee pricing, promotions, and deal strategies

Manage Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display)

Monitor inventory, forecasting, and in-stock performance

Analyze marketplace data to improve ranking, visibility, and profitability

Direct-to-Consumer (Shopify) Management

Manage and optimize Shopify storefront performance

Improve user experience, site navigation, and conversion funnels

Implement product merchandising best practices

Execute landing pages, promotional campaigns, and seasonal initiatives

Collaborate on email, SMS, and remarketing strategies

Website Development & Optimization

Perform light web development and site maintenance

HTML/CSS

Theme customization

App integrations

Partner with internal teams or external vendors as needed

Ensure site speed, mobile optimization, and overall performance best practices

Analytics & Performance Reporting

Track KPIs including:

Revenue growth

Conversion rates

Traffic source

ROAS

Customer acquisition cost

Build regular performance reports and insights

Use data to drive continuous improvement and decision-making

Cross-Functional Collaboration

Work closely with Marketing, Product Development, and Operations teams

Align promotions, launches, and content across channels

Support new product introductions through e-commerce channels

Qualifications Required 3–6+ years of hands-on e-commerce experience

Proven experience managing:

Amazon Seller Centra

Shopify platforms

Strong understanding of:

E-commerce merchandising

Conversion optimization

Online customer journeys

Experience managing Amazon advertising Working knowledge of HTML, CSS, and basic web development Strong analytical and problem-solving skills Ability to manage multiple projects and priorities

Preferred

Experience in consumer durables, hard goods, or regulated products

Familiarity with Amazon Brand Registry and A+ Content

Experience with:

Google Analytics

Shopify apps and integrations

Email/SMS platforms (Klaviyo or similar)

Experience scaling an e-commerce business

Key Traits for Success

Growth-minded and results-driven

Comfortable owning revenue performance

Hands-on and execution-focused

Highly organized with strong attention to detail

Comfortable working in a fast-paced, entrepreneurial environment