TAKE OUR MESSAGE TO THE MOUNTAINTOP

INSPIRE THE WORLD TO EXPERIENCE BANFF AND LAKE LOUISE

Let your passion, creativity, and love of the mountain lifestyle come alive with Banff & Lake Louise Tourism. The E-commerce Manager will be responsible for marketing project management for the organization ensuring collateral, brand and content development projects are executed flawlessly. The role will manage the day to day agency relationship and will conduct brand training for new employees, partners, stakeholders and members.

KEY ACCOUNTABILITIES:

Digital strategy and planning:

• Design and implement a digital strategy to increase traffic to the website, create demand for the destination, and increase leads and quality of leads to members
• Improve website usability, so that banfflakelouise.com will be the essential place for travellers to go for current, accurate and experiential trip planning information
• Manage the BLLT Conversion Pixelling program, implementing a plan to add new members and manage the database and collection of conversion data
• Utilize conversion data to track conversion rates, make improvements and increase the quality of leads to members
• Create an e-marketing strategy and manage the consumer database to enhance and optimize all e-mail marketing initiatives
• Improve: usability and design, content and digital marketing campaign placements
• Investigate and plan for year-round storytelling dynamic content placements as well as new ways for marketing personalization
• Conduct content audits and ensure digital content is always up-to-date, on brand and relevant to our target audience
• Track trends and apply new technology for website marketing
• Build testing strategies
• Evaluate digital technologies such as content management systems, as well as e-commerce booking engines, e-newsletter providers, UX testing services, blog platforms and digital analytics services
• Manage all digital projects with the web agency to deliver a best-in-class travel destination website
• Contribute to BLLT’s annual business and digital marketing planning

Partnerships & Team Support:

• Ensure the digital strategy supports the Visitor Experience, Events & Animation, Media & Communications and Business Development team’s initiatives to create a coordinated digital approach for the destination
• Work with the Member & Board Relations Manager to create a seamless user experience for members to find the information they need in the member section of the website
• Explore member profile and login for confidential information
• Work with the Events & Animation Managers to create a seamless user experience for visitors to find all events and animation activities in the destination
• Create a destination digitization strategy that will elevate member’s digital presence and drive lead conversions
• Work cooperatively with members to provide a quality, seamless, comprehensive online digital experience for visitors
• Liaise with BLLT members through training sessions, e-newsletters, and marketing meetings to demonstrate a leadership role in online strategy

QUALIFICATIONS:

• Bachelor degree in Commerce, Marketing or Business Administration;
• 5 years in website management, design, UX, ecommerce, CRM, SEO, SEM, email marketing, and social media;
• Strong understanding of current digital marketing concepts, strategy and best practice;
• Advanced Google Analytics experience taking insights learned and reporting these up to senior management;
• Superior project management skills managing multiple and competing priorities; varied organizational competencies and time lines while delivering results;
• Superior communication skills (written and verbal); with ability to effectively present ideas and information to membership and team;
• Continually drive for results and highest quality standards;
• Strong customer service focus with the proven ability to maintain and manage positive relationships;
• Attention to detail and ability to work under pressure;
• Ability to demonstrate leadership and cross-team collaboration skills.

Live the BLLT Values

• Act always in the best interests of BLLT, in an ethical and honest manner, and in full compliance with the policies of BLLT
• Promote the purpose and values of the organization both internally and externally, as well as actively demonstrating the values
• Be United. Be Thoughtful. Be Optimistic. Be Innovative. Be Alive