Job Description

 The Marketing Specialist is responsible for the execution of integrated marketing programs for clients that support product/service profit objectives, driving demand for our client's products and services through unique and competitive retail positioning and sales execution tactics.

JOB RESPONSIBILITIES

• Develops strategic marketing briefs with the internal team to ensure the attainment of new customer acquisition, business objectives, marketing objectives, sales goals, customer goals, and vendor agreements.
• Works collaboratively with internal and external partners to develop meeting material, secure approval, communicate status and achieve sales and expansion deadlines
• Provides the creative staff and agencies internally with collaborative direction on our firm's target audience, employee insights, marketing objectives, and meet recruiting efforts.
• Performs ongoing audits of existing supplies, merchandise, and materials, to ensure consistency of messaging, adherence to brand guidelines, compliance, and product/service accuracy.
• Collaborates to develop a set of measurement criteria to pinpoint the effectiveness of marketing strategies and tactics on sales, retention, and satisfaction. Monitors results.
• Maintains knowledge of retail capabilities, customer needs, internal operations processes, and competitive maneuvers.

EXTERNAL BASIC QUALIFICATIONS

• Bachelor’s Degree OR HS Diploma/GED and at least 3 years of marketing experience such as product marketing, advertising, creative services, or customer insights.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Experience developing ways of accomplishing goals with little or no supervision, depending on oneself to complete objectives, and determining when escalation of issues is necessary.
• Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
• Experience developing and delivering presentations to various audience levels within an organization.
• Experience with MS Office Suite.
• Willing to travel up to 10% of the day for business purposes (within the state and out of state).

PREFERRED QUALIFICATIONS

• BA Marketing, Advertising, Business, or Journalism.
• At least 2 years of marketing experience such as product marketing, advertising, creative services, or customer insights
• At least 2 years of experience in integrated marketing or marketing analysis.
• At least 2 years of experience working collaboratively with internal cross-functional teams and in environments with structured sales and marketing processes.
• Experience in marketing analytics and understanding quantitative analysis.
• At least 2 years of experience using competitive and customer insights to refine marketing plans or campaigns.
• Experience in consumer package goods, technology, or retail marketing.
• Experience implementing both acquisition and retention marketing initiatives.
• Experience working in for-profit, corporate work environment.

Company Description

Our firm has been expanding since COVID 19 and we are seeking to bring on 3 new positions.