Join a passionate and purpose-driven team of colleagues who contribute to Trustmark’s mission of helping people increase wellbeing through better health and greater financial security. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves.
We are looking for an SENIOR MANAGER, CONSUMER MARKETING to join our Voluntary Benefit's marketing team! In this position you will be responsible for managing the strategy and execution of Trustmark’s Voluntary Benefits B2C strategy. You will manage communication strategy for enrollment, building scalable multi-channel pre-communication campaigns to drive enrollment and improve the entire enrollment experience for voluntary benefits (digital, email, text, social media, collateral, video, decision-making tools, landing pages, website, print, POP). The goal is to increase awareness and engagement within the customer segments in order to drive preference and conversion. In partnership with outside brokers and enrollment firms and their clients, the position is responsible for developing, executing and measuring the effectiveness of communications strategies. Responsibilities include analyzing campaign performance, communicating results, and recommending improvements to achieve desired outcomes. You must be motivated with exceptional communications skills and the ability to work externally and cross-functionally with other COE specialty functions and Trustmark’s business unit. You will need experience with setting and achieving measurable goals, creating and implementing marketing and communication plans, creating stock and custom marketing materials to meet enrollment goals, familiarity with advertising regulations, crafting disclosure statements, maintaining an advertising log of all consumer materials, working within budgets, prioritizing, meeting deadlines, and thinking creatively.
KEY ACCOUNTABILITIES:
CONSULTATION & STRATEGIC DIRECTION IN ENROLLMENT MARKETING SUPPORT FOR SALES AND OPERATIONS:
BUILD EFFECTIVE MARKETING CAMPAIGNS FOR ENROLLMENT EXECUTION:
MEASUREMENT:
REQUIREMENTS:
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, sexual identity, age, Veteran status or disability.
rustmark is pleased to have earned recognition from the Chicago Tribune as a Chicago Top Workplaces 2020 Award winner.
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Required Skills Required Experience
OSI Industries is an Equal Employment Opportunity employer that believes everyone has the right to be
Treated with dignity and respect. OSI does not discriminate on the basis of national origin, gender race, color, religion, pregnancy, gender identity, sexual orientation, protected veteran status, disability or any other characteristic protected by applicable law. All applicants will receive consideration for employment based on merit, qualifications and business needs. OSI participates in the E-Verify program.