As Franchise Business Consultant at Ellie Mental Health, you will partner with Franchisees to achieve unit level performance goals and to drive growth and profitability. This position will focus on partnering with franchisees to deliver optimal performance with a consistent brand standard experience in the markets they operate. The Franchise Business Consultant will be accountable for a portfolio of franchisee partnerships in support of unit level growth and the adherence to area development plans. In addition, this position will be accountable for the identification and appropriate escalation of unit level performance and brand standard issues. The Franchise Business Consultant will facilitate success by building and cultivating strong relationships with each franchisee in their portfolio, ensuring compliance to the business systems, providing business consultation on what they could do to increase business (lead generation/client retention), and improving unit level profits.
Ellie Mental Health was founded in 2015 by Erin Pash and Kyle Keller when they opened the first Ellie clinic. Since then, the Ellie Fam has continued to grow with multiple clinics in Minnesota and a growing number of franchises across the country (over 200 and growing). Ellie was proudly founded on the principle of destigmatizing mental health. The mental health industry is full of barriers, and we’ve made it our goal to fill the gap and find innovative ways to break down these barriers for the communities we serve.
Primary Duties include:
Review financial statements such as balance sheet, P&L, and cash flow statements and recommend areas of opportunity for franchise partners to improve profitability and maximize growth opportunities.
Support a region of franchise owners and clinic directors on the financial aspects of their mental health business, consulting on P&Ls, EBITDA, working capital, and profit margins to increase revenue and profitability.
Provide qualitative and quantitative assessment of franchisee operations and business performance goals for their portfolio of Franchisees.
Collaborate with franchisees to create annual forecasts using historical location data, brand standards, and designated benchmarks.
Facilitate and support quarterly planning and Franchise Review process with Franchisees to assess performance based on previous goals and commitments, and to align on priorities to drive future goals and commitments.
Track and review on-going data and analytics to guide Franchisee actions toward their goals, commitments, and plans by interpreting data to provide consulting advice and recommendations on priorities for Franchisee to address.
Facilitate communications between Franchisee and applicable cross-functional partners based on Franchisee’s individual goals and opportunities in pursuit of consistent brand experience, individual clinic performance, and preparations for unit growth.
Participate and work “as needed” with the Field Marketing Team on updates for operations initiatives and new marketing products and promotion rollouts. Monitor and support the execution of any marketing plans.
Perform evaluations on clinics as needed based on the Clinic Experience Assessment/Franchisee Business Review process or other indicators.
Be a balanced partner that represents brand and franchisee performance matters and supporting changes to business systems, as well as identifying issues causing business challenges or impacting franchisee satisfaction to promote solutions.
Partner with franchise operations and shared services teams to coordinate training support to the franchisee.
EDUCATION AND EXPERIENCE QUALIFICATIONS
4-year bachelor's degree in business or related field
3-5 years account management or leadership of multi-unit operations
Previous franchise business consultant experience a plus
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Proficient in business metrics such as: P&L Reports, Profit Margins, Staffing, Volume, and other relevant Key Performance Indicators
Excellent communication and interpersonal skills
Excellent organizational skills – able to effectively manage time, plan, and work independently with minimal supervision.
Ability to adequately assess systemic and isolated issues impacting performance and stakeholder experience.
Must be able to build credibility and trusting relationships with internal and external stakeholders and bring people together to solve problems.
Able to develop and execute plans to drive results; Able to use data to inform decisions.
Resourceful, solution oriented and highly adaptable to change; Can effectively adapt to different situations and personalities.
Curious with a desire for continuous learning; Sound business and financial acumen; Skilled at consultation and business planning
Ability to travel nationally 30%
Ellie Mental Health is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, sex, religion, national origin, citizenship status, age, disability, veteran or military status, sexual orientation, gender identity/expression, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change or adjustment to a job or work environment that will ensure an equal employment opportunity without imposing an undue hardship on the operation of the business.