Compose.ly is seeking an experienced Email & Content Writer with a talent for engaging, consumer-focused copywriting to join our client's team in supporting a leading provider of whole-house water filtration systems. This role will drive product awareness and consumer engagement through carefully crafted email campaigns, blog content, and occasional social media posts. The ideal candidate is a quick learner with a strong grasp of email marketing strategy and a keen ability to communicate product-specific information accurately and persuasively.

Commitment and Duration

• Commitment: 10 hours per week
• Duration: Initial six-month contract with potential for extension based on performance and company needs

Objectives of This Role

• Advance our client's email marketing efforts through creative, conversion-focused email campaigns.
• Develop weekly blog posts that educate homeowners on water filtration topics, highlighting the value of the client's systems.
• Collaborate with the client's marketing coordinator to ensure consistent, aligned content across emails, blogs, and social media.
• Build a solid understanding of the product to convey complex details effectively and in line with the brand voice.

Responsibilities

• Email Marketing: Draft and refine compelling email copy that supports product awareness and lead generation. Adapt content to meet the client's campaign objectives and align with brand voice.
• Blog Content: Write weekly blog posts covering topics relevant to water quality, filtration, and home maintenance, aimed at educating and engaging homeowners.
• Social Media Copy: Craft concise, impactful social media posts to expand the client's digital reach and support community engagement initiatives.
• Product Training: Participate in product training to accurately represent the client's filtration systems and compliance standards in all content.
• Collaboration: Work closely with the marketing coordinator to build a unified content strategy that meets marketing goals and adheres to project timelines.

Skills and Qualifications

• Proven experience in email marketing, copywriting, and content creation, preferably for consumer products or related industries.
• Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
• Excellent editing and proofreading skills to maintain brand voice consistency.
• Experience in SEO content writing for blogs is a plus.

About Our Client

Our client is a leader in whole-house water filtration, dedicated to enhancing water quality and supporting customer education. Known for innovative and sustainable solutions, they cater to clients seeking dependable, long-lasting home water filtration systems.