Job Description
MARKETING MANAGER SCOPE
Emerald Textiles is looking for a marketing leader that is a self-starter with strong interests in branding, communications including social media, and community. This position will be focusing on three key points in our marketing strategy: branding, company communications, and community, in addition to supporting company initiatives.
Emerald Textiles is the premiere West Coast Linen and Uniform Supplier to the Healthcare Industry. Emerald is planned to double in size in the next 90 days and will need to update all Emerald materials while re-branding the entire organization.
RESPONSIBILITIES
Must be a team player as measured by his/her peers
Passion for branding, communications, and marketing excellence
Partner with Emerald key opinion leaders to design and build targeted, rebranded, and integrated marketing materials
Ensure new divisions are re-branded in a timely and cost-effective manner
Assist in determining value, attendance and details for sponsorships - Meetings, tradeshows, web blasts, etc., based on target audience and positioning
Conduct interviews with key stakeholders to understand our business environment and direction moving forward
Develop and execute a content strategy, editorial plan and calendar mapped to customers based on interviews with key stakeholders
Understanding Emerald climate change priorities and corresponding initiatives
Ensure Emerald Textiles is a community leader at all times
WEBSITE MAINTENANCE AND REFRESH
MEASURE
OTHER RESPONSIBILITIES AS ASSIGNED
QUALIFICATIONS: