Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Marketing Manager

Emerald Textiles

Marketing Manager

San Diego, CA
Full Time
Paid
  • Responsibilities

    Job Description

    MARKETING MANAGER SCOPE

     Emerald Textiles is looking for a marketing leader that is a self-starter with strong interests in branding, communications including social media, and community.  This position will be focusing on three key points in our marketing strategy: branding, company communications, and community, in addition to supporting company initiatives.

    Emerald Textiles is the premiere West Coast Linen and Uniform Supplier to the Healthcare Industry.  Emerald is planned to double in size in the next 90 days and will need to update all Emerald materials while re-branding the entire organization.

     

    RESPONSIBILITIES

    • Must be a team player as measured by his/her peers

    • Passion for branding, communications, and marketing excellence

    • Partner with Emerald key opinion leaders to design and build targeted, rebranded, and integrated marketing materials

    • Ensure new divisions are re-branded in a timely and cost-effective manner

    • Assist in determining value, attendance and details for sponsorships - Meetings, tradeshows, web blasts, etc., based on target audience and positioning

    • Conduct interviews with key stakeholders to understand our business environment and direction moving forward

    • Develop and execute a content strategy, editorial plan and calendar mapped to customers based on interviews with key stakeholders

    • Understanding Emerald climate change priorities and corresponding initiatives

    • Ensure Emerald Textiles is a community leader at all times

     

    WEBSITE MAINTENANCE AND REFRESH

    • Update messaging based on newly developed brand strategy
    • Update look and feel based on brand strategy – refresh at least every two years
    • Ensure a positive user experience
    • Position Emerald Textiles as an industry leader to potential clients
    • Utilize testimonials, videos, etc. to really convey "Clean Matters"
    • Create Brand collateral congruent with strategy, both printed and electronic

     

    MEASURE

    • Utilize analytics to drive and monitor site traffic
    • Provide recommendations for measuring the effectiveness of our marketing activities

     

    OTHER RESPONSIBILITIES AS ASSIGNED

    • Provide editing and limited copy writing for RFP’s (Request for Proposals)
    • Manage Public Relations, create press releases for various events and distribute to media
    • Nominate Emerald for various awards in the communities we serve
    • Travel up to 25% as needed

     

    QUALIFICATIONS:

    • Bachelor's in Marketing (preferred) or related fields
    • Re-branding experience at a company with multiple divisions
    • Prior experience managing social media platforms
    • Strong grammar, editing, and proofreading capabilities
    • Comfortable working with analytics and making decisions based on data
    • Excellent verbal communication and organizational skills
    • Ready to roll up your sleeves and work in a fast-paced environment
    • Attention to detail is a must!