Job Description
PRIMARY RESPONSIBILITIES:
- Develop, execute, and measure strategic channel marketing programs across all business segments. This includes the creation and management of a multi-channel marketing program, partner recruitment and engagement, channel communication improvement, awareness campaigns, Industry-focused events, monthly newsletters, and promotions.
- Provide proactive support to help each Distribution Account Manager and Territory Sales recruiting and growing existing partners and targeted prospects.
- Work with PLM team to ensure those channel partners are equipped with product knowledge. Identify and address gaps accordingly. Responsible for the ongoing aspects of the partnership, including (but not limited to) channel readiness in launches of training, event coordination, and partner satisfaction survey.
- Develop and implement nationwide channel marketing and public relations programs by working with outside PR agencies, including strategy and deliverables to maximize brand awareness, channel readiness to distribute various product solutions. Collaborate with other functions to identify and create opportunities for partner involvement to achieve sales and business plan objectives.
- Manage marketing budget to include establish, approve, track performance and report on ROI.
- Promote and drive partner program activities that include incentive programs, lead generation, deal registration, and training.
- Align channel marketing communication strategies with customer demand generation activities and company strategy.
- Assist in the creation and development of marketing media and campaigns including events, advertising, email blasts, press releases, social media, photos, illustrations, videos and sales promotions, and other marketing tools.
MINIMUM REQUIREMENTS:
- 5+ years of experience in Technology distribution channel marketing, preferably working for a major distributor or a large industrial product manufacturer.
- A history of successful development, deployment, and measurement of the major marketing campaigns and partner programs.
- Excellent professional and creative written and verbal communication skills.
- Ability to blend the art of business marketing with natural channel management and influencing skills.
- Experience and passion for building great channel marketing programs that are unique and scalable.
- Intimate knowledge of Consumer Electronics/VAR and what drives their growth in US.
- An ability to effectively provide input on creative development from US market perspective.
- Strong level of independence and efficiency while maintaining a high degree of organization.
- Ability to work in teams across all levels of the organization.
- BS/BA degree from an accredited institution is required – MBA or equivalent is preferred, but not a requirement.
Company Description
We are an industry expert in wireless communications and radio frequency (RF) technology. The company pioneered affordable Long-Range Wireless communication solutions, and creates wireless voice and data products for home, SOHO and SMB use that are versatile, feature-rich, business-class and affordable. Our complete line of award-winning devices is designed to deliver long-range, fast speeds, robust security, and ease-of-use.
We offer an excellent compensation package, including company-paid medical/dental/vision/life insurance, paid vacation, and holidays.