Enamel Dentistry in Austin, TX is seeking a passionate Director of Marketing to join our innovative team. As a key player in our dynamic company, you will have the exciting opportunity to lead our marketing initiatives and drive brand awareness in the competitive dental industry. This role offers a chance to make a significant impact while working in a vibrant and collaborative environment. Your main responsibilities will include developing and implementing strategic marketing plans to attract new patients, enhance customer loyalty, and increase our online presence. We are looking for a creative and results-driven individual who is eager to bring fresh ideas to the table and elevate our brand to new heights. Responsibilities: • Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition • Analyze market trends and competitors to identify opportunities for growth and expansion • Manage and optimize digital marketing campaigns to increase online visibility and lead generation • Drive B2B marketing, focus on expanding brand awareness by developing and executing events with a primary emphasis on ROI • Revamp and enhance our referral program to boost business growth • Collaborate with executive leadership and teams to ensure alignment on messaging and promotional activities • Track and report on key performance metrics to evaluate the effectiveness of marketing efforts • Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales • Conduct meetings regularly with account managers to review pipeline, resolve challenges, brainstorm possible solutions, and provide training to ensure the team is consistently performing above standard Objectives of this role • Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products • Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures • Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team Qualifications: • 5+ years of experience in marketing, with a focus on digital, print marketing, content marketing, and social media marketing • Proven track record in SEO strategies and implementation • Strong B2B marketing experience • Ability to develop and execute marketing campaigns to drive business growth • Successful track record in senior marketing roles and campaign creation • Excellent leadership, communication, and decision-making skills • Proven ability to plan and manage budgets • Bachelors in Marketing or Business preferred Compensation: $85,000 - $100,000 yearly

• Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition • Analyze market trends and competitors to identify opportunities for growth and expansion • Manage and optimize digital marketing campaigns to increase online visibility and lead generation • Drive B2B marketing, focus on expanding brand awareness by developing and executing events with a primary emphasis on ROI • Revamp and enhance our referral program to boost business growth • Collaborate with executive leadership and teams to ensure alignment on messaging and promotional activities • Track and report on key performance metrics to evaluate the effectiveness of marketing efforts • Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales • Conduct meetings regularly with account managers to review pipeline, resolve challenges, brainstorm possible solutions, and provide training to ensure the team is consistently performing above standardObjectives of this role • Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products • Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures • Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team