Job Description
DEMAND GEN/GROWTH MARKETER JD
We are looking for a demand generation marketer to lead our growing company into the future. Today we generate almost of our leads in non-digital ways and we are looking for someone to build our digital organization up from scratch. You will build out our lead funnels, work with our Development team to create the proper lead nurturing system, build and manage our paid marketing channels from scratch and ultimately be responsible to drive a high volume of good-quality leads.
You are a lead generation machine. You love the science as much as the art of marketing, and speak the language of demand gen: MQLs, SQLs, conversion rates. You have a passion for building, implementing and measuring new systems, processes and campaigns.
As a key new hire with our growing organization, you will be responsible for building and growing our inbound lead pipeline that drives our overall business growth. You should have experience in managing marketing campaigns at a successful Residential Solar, Home Improvement or Consumer Finance organization, be analytical, and have a passion for constant improvement.
Responsibilities
● Map the lead journey from scratch.
● Develop and optimize lead nurturing techniques.
● Develop or manage third parties to develop ad copy, creative and landing page designs that communicate our product positioning; optimize conversion via continuous testing.
● Own our inbound lead generation pipeline and budget including SEM & other paid advertising, SEO, conversion optimization with a focus on increasing monthly MQL volume.
● Optimize spend across our various channels, including: Adwords & Search, LinkedIn, Facebook, Twitter, etc..
● Launch new paid channels and organic growth strategies to accelerate our growth.
● Expand our marketing programs into new channels to drive lead generation.
● Work collaboratively with Sales and obtain feedback on quality of MQLs generated from marketing campaigns.
● Track funnel marketing metrics and make adjustments to campaign allocations based on conversion rates.
● Ensure our website and landing pages are optimized for conversion.
● Drive best in class data capture and management to make sure we’re making decisions off of accurate data.
● Develop a keen understanding of our competitors and trends in our industry.
● Understand where our products fit in the market and message our position and offerings to best appeal to potential customers.
Qualifications
● 5+ years of professional experience with at least 3+ years working in demand generation, growth marketing, or digital marketing ideally in Residential Solar, Home Improvement or Consumer Finance.
● You have built digital lead organizations from scratch.
● A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics.
● Big picture thinking and meticulous attention to detail--you’re able to quickly understand overall business objectives, create a well-aligned marketing strategy, and drive execution.
● Exceptional ability to work across organizational boundaries with a strong track record building excellent relationships with a broad range of peers and executives.
● Experience with Marketing, Content and Analytics platforms and systems like Hubspot, Google Analytics, among others.
● Expertise in Paid and Organic Search Marketing, Content Marketing, Web & Email Conversion Optimization, and Analytics. Social Media is a bonus.
● Agile and able to adapt quickly, operating in a high growth business.
● The ability to multi-task and handle a multitude of different responsibilities at one time.
Company Description
We are an end-to-end, consumer oriented, alternative energy company centered on residential sales. We are the largest residential solar developer in California by Solar Power World magazine in 2018!