Job Description
ENLIGHTENED TODAY LLC IS LOOKING FOR AN EMAIL MARKETING MANAGER TO BE RESPONSIBLE FOR OUR GROWING EMAIL CONTENT AND STRATEGY. IT IS A DYNAMIC HIGH LEVEL ROLE IN A FAST GROWING, UNIQUE AND FORWARD THINKING COMPANY IN THE WORLD OF ASTROLOGY, TAROT CARD READERS AND LIFE COACHES.WE ARE SEEKING SOMEONE WITH EXCEPTIONAL ANALYTICAL AND CREATIVE SKILLS AND EXPERIENCE FOR THE ROLE TO JOIN OUR TEAM AND WORK FOR A BUSINESS THAT IS PASSIONATE ABOUT DISRUPTING THE INDUSTRY THROUGH INNOVATIVE EMAIL MARKETING MESSAGES
THAT’S NOT MEANT TO OVERSHADOW THE CREATIVE SIDE, THOUGH. CREATIVE COPYWRITING IS CRUCIAL TO THIS ROLE, AS YOU WILL BE WORKING TO BUILD OUT OUR EMAIL CONTENT. WE’RE LOOKING FOR SOMEONE WHO CAN ADAPT CONTENT INTO CRISP, ENGAGING MARKETING AND PROMOTIONAL EMAILS THAT DRIVE ENGAGEMENT. WE’RE LOOKING TO BUILD OUT A YEAR’S WORTH OF CONTENT AND ENGAGEMENT FOR OUR USERS.
RESPONSIBILITIES:
DEVELOPING CREATIVE AND ENGAGING CONTENT FOR EMAILS TO BE SENT OUT TO OUR SUBSCRIBERS.
DEVELOPING DATA-DRIVEN STRATEGIES THAT ARE DESIGNED TO NURTURE AND FURTHER ENGAGE EXISTING CUSTOMERS THAT WILL LEAD TO REPEAT BUSINESS AND LONG-TERM RETENTION WITH THE BRAND
CREATING, EXECUTING, AND OPTIMIZING MARKETING AUTOMATION CAMPAIGNS ACROSS CUSTOMER LIFECYCLES, WITH A FOCUS ON EMAIL AND MOBILE MARKETING
BUILDING OUT THE MONTHLY AND YEARLY CONTENT CALENDAR
PREPARING CAMPAIGN ANALYSIS, REPORTING AND RECOMMENDATIONS FOR IMPROVEMENT ON THE SUCCESS OF PRODUCTS AND OVERALL PERFORMANCE OF THE EMAILS AGAINST SET KPIS
FROM A TECHNICAL STANDPOINT, AREAS OF FOCUS WILL INCLUDE EMAIL DELIVERABILITY, OPEN RATES, CLICK-THRU RATES, TARGETING LIST SEGMENTATION,
BUILDING OUT SCORING SYSTEMS, DYNAMIC SEGMENTATION, NURTURE PROGRAM MANAGEMENT, AND A/B TESTING.
BUILD AND DEVELOP EMAIL TEMPLATES AND GUIDANCE ON OUTBOUND STRATEGIES
ENSURE SOLID DELIVERABILITY THROUGH MONITORING INBOX DELIVERABILITY, UNSUBSCRIBE/SPAM COMPLAINT RATES, AND OTHER DELIVERABILITY METRICS
SEEK OPPORTUNITIES TO IMPROVE EMAIL DEVELOPMENT PROCESS/SUPPORT MODEL-DRIVING EFFICIENCIES AND FASTER TIME TO MARKET
WHAT YOU WILL BRING TO THE TEAM:
2-3 YEARS OF MARKETING EXPERIENCE WITH A FOCUS ON EMAIL MARKETING AND CUSTOMER RETENTION.
STRONG COPYWRITING AND COPY-EDITING SKILLS FOR EMAILS
BACHELOR’S DEGREE, PREFERABLY IN MARKETING, COMMUNICATIONS, OR RELATED FIELD
EXPERIENCE WITH EMAIL SERVICE PROVIDERS SUCH AS KLAVIYO, GETRESPONSE, OR ACTIVE CAMPAIGN
IDEALLY HAVE EXPERIENCE IN B2C COMPANIES THAT ARE IN THE E-COMMERCE REALM. IF YOU HAVE ADDITIONAL EXPERIENCE FROM MANAGING ACCOUNTS AT AN AGENCY, THAT’S GREAT TOO!
HAVE ANALYTICAL SKILLS AND A DATA-DRIVEN APPROACH TO MARKETING
ABOUT US
ENLIGHTENED TODAY IS A YOUNG FAST PACED STARTUP THAT IS LOOKING TO DISRUPT THE ASTROLOGY AND TAROT CARD BUSINESS. OUR GLOBAL BRANDS ARE A TECH FORWARD APPROACH TO BETTER SERVING OUR CUSTOMERS THE ULTIMATE EXPERIENCE.