Benefits:

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Primrose Schools of Plainfield & Bolingbrook

We are seeking a warm, driven, and detail-oriented Enrollment Director to join our leadership team and lead enrollment efforts across our two high-quality early childhood campuses. This role plays a vital part in growing and maintaining student enrollment while ensuring prospective families receive an exceptional experience that reflects the Primrose brand.

This is an exciting opportunity for someone passionate about early education, family engagement, and community partnerships—and who thrives in a fast-paced, people-centered environment.

Position Summary

As Enrollment Director, you will:

Serve as the first and lasting impression for prospective families

Guide them through every step of the admissions and onboarding journey

Support marketing and outreach efforts to grow visibility and reach

Collaborate with school leadership to maintain strong family relationships

Drive enrollment to achieve key performance goals across both campuses

You will work closely with the School Directors and Ownership Team to align enrollment strategy with operational excellence and brand integrity.

Core Responsibilities

Enrollment Management

Serve as the primary contact for all enrollment inquiries across both campuses

Schedule and lead engaging school tours that reflect Primrose’s vision and mission

Manage enrollment tracking, class rosters, and start date planning

Follow up with prospective families to guide them through decision-making

Process pre-registration and enrollment forms; oversee onboarding of new families

Conduct virtual or in-person orientations for newly enrolled parents

Marketing & Community Outreach

Partner with ownership to implement local marketing strategies

Represent Primrose at parent fairs, expos, and community events

Build referral networks with local businesses, pediatricians, and parenting groups

Contribute content to digital newsletters and social media channels

Help coordinate open houses, special events, and enrollment campaigns

Parent Relations & Customer Experience

Deliver a welcoming, professional, and consistent first impression

Ensure strong follow-up and communication throughout the admissions process

Provide onboarding materials and check-in support for new families

Support retention by monitoring family satisfaction and escalating concerns

Assist in executing family appreciation events and school celebrations

Performance Goals & Incentives - Applicable for this role.

Qualifications

Excellent verbal and written communication skills

Warm, polished, and professional presence with strong relationship-building ability

Highly organized and self-directed; able to manage across two campuses

Prior experience in admissions, marketing, customer service, or Early childhood education is preferred

Comfortable with CRM tools, Google Workspace, Microsoft suite and social media platforms

Occasional evening or weekend availability for events.

What We Offer

A meaningful opportunity to make a difference in the lives of children and families

A supportive leadership team and a respectful, team-oriented culture

Ongoing training and development

Competitive pay with performance-based incentives

Childcare discount and other employee perks

Join our Primrose family and help more families discover the power of early education. To apply, please submit your resume and a short cover letter outlining your interest in the role.