Job Description

The Regional Brand Ambassador is responsible for delivering education in support of a Non-Alcoholic Spirit brand portfolio across a designated region territory, while developing trade relationships and driving brand opportunity with customers across the on, off and non-premise channels. 

Reporting to the Senior Account Manager, the Regional Brand Ambassador will serve as a brand mentor to trade, customers, clients, and members of the agency team. The Regional Brand Ambassador will represent brands at regional and/or national trade-focused events.

• LEGAL AND COMPLIANCE ACCOUNTABILITY. Maintain all legal and marketing code guidelines
• INDUSTRY EDUCATION. Impart brand story, production, taste profile, and cocktail application knowledge on clients, distributors, trade, and consumers
• BRAND REPRESENTATION. Represent brand(s) at local trade-focused events with education, mentorship, networking, and tastings
• NURTURE BRAND PLACEMENTS. Extend and expand on existing brand relationships
• CULTIVATE NEW OPPORTUNITIES. Seek opportunities within key market for brand placements and engagement
• CONTENT DEVELOPMENT. Works with Sr Account Manager to develop industry-forward education, programming and POS content driven by brand reception and field insights
• SOCIAL MEDIA PRESENCE. Utilize social platforms to support brand initiatives and showcase portfolio expertise
• AGENCY ACCOUNTABILITIES. Complete accurate and timely management of agency initiatives including:
• Budget and expense management
• All reporting responsibilities
• Tracking and management of performance data using agency-appointed platforms
• Participation in all internal training initiatives 
• Point of Sale, asset and warehouse management
• Brand, market, competitive and customer insight curation
• Media training, as scheduled by agency HQ
• (UP TO 25%) TRAVEL. Support brand development with education in markets across designated region

What Success Looks Like: 

• Delivery of program activities across designated channels 
• Growing brand presence in existing and new markets
• Active engagement on social media
• Positive 360º feedback from manager, agency, and clients
• High rate of positive feedback from attendees of education seminars
• Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
• High rate of added value across territory (going over and above with our partnership in the field)
• Expanding personal education knowledge

Qualifications

• 5-7 years of experience in the spirits or hospitality industries
• Experience representing spirit brands in a field-based or ambassador role
• Established network of industry professionals within market 
• Excellent knowledge of liquor laws, regulations, and rules 
• Strong understanding and experience in cocktail culture and/or hospitality industry operations
• Confident and outgoing with excellent personal presentation and communication skills
• Ability to tailor communications for a variety of on-premise environments
• Deep understanding of market and industry trends
• Strong budget management skills
• Social media fluency  
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• A valid driver’s license and access to a vehicle (travel required)
• Desire for mentorship and willingness to mentor others, contribute to team culture
• Bilingual (English and Spanish-speaking) a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.