The Role 

Are you a people person? Do you send thank you notes after meeting someone new?  Are you super active on social media, either creating content yourself or staying up-to-date on the latest TikTok, IG Reel, and YouTube trends? Are you eager to build a strong career in social media, content, and affiliate marketing? Do you also love gardening?

If you answered yes to most (or all!) of the questions above, then you might make a fantastic INFLUENCER MARKETING COORDINATOR at Epic Gardening. 

The Influencer Marketing Coordinator will be the point person for our Epic creator & affiliate program, managing and growing an active community of content creators, influencers, and bloggers across the gardening, homesteading, and farming space. The coordinator will report directly to our Lifecycle Marketing Manager and work to develop creative marketing campaigns and strategies to onboard more affiliates/creators, re-engage and inspire existing affiliates/creators, and help drive revenue (especially during product launches, sales/promotions, and holidays.) 

This role is incredibly social, requiring an enthusiastic marketer who is comfortable hopping onto video and phone calls, can make a stranger feel at home & inspired, remembers birthdays and life events, and offer a concierge-like experience. You’ll be expected to meet regularly with our creators/affiliates, maintain prompt communication, stay up-to-date with content trends, and monitor performance analytics. 

This is an amazing opportunity to collaborate with and learn from some of the most prolific content creators in the gardening world. You’ll flex your communication skills, inspire folks to reach their potential, and facilitate creative content projects and collaborations. You will also gain comprehensive industry experience in affiliate, influencer, content, and social media marketing.

About Epic Gardening

Originally started as a hobby project by Kevin Espiritu in 2013, Epic Gardening has become the world’s most-followed gardening brand. With the simple mission of teaching the world to grow, Epic Gardening has amassed over 5 million social media followers, 17 million podcast downloads, and 42 million blog visits. We pride ourselves on fostering a deeply engaged gardening community in over 100 countries.

We are an influential force in gardening education and entertainment, helping millions of people worldwide learn to grow no matter where they live. As a content-to-commerce company, we nourish a community of millions of gardeners worldwide with videos, podcasts, blog posts, social media content, books, and premium gardening products. In 2019, we launched our online store, selling world-class gardening products that have been tested by Espiritu and our official Epic content creators.

Kevin Espiritu and Epic Gardening have been featured numerous times on Good Morning America, the Magnolia Network, TODAY with Hoda and Jenna, and San Diego Home/Garden Magazine. Additionally, we’ve partnered directly with Google, TikTok, Home Depot, Lowe’s Home Improvement, and Timberland. 

Having recently secured $17.5 million in financing in 2021 from The Chernin Group (TCG), we are now accelerating our growth and are looking for a charismatic and ambitious INFLUENCER MARKETING COORDINATOR.

Key Responsibilities

• Manage relationships with influencers/affiliates/content creators

• Write marketing campaign briefs for product launches & holidays

• Guide transition onto new creator management software

• Lead outreach to find new affiliates/brand ambassadors

• Create unique onboarding experience for affiliates

• Maintain strong email communication

• Coordinate virtual events & workshops for creators

• Report weekly on performance analytics

• Manage program marketing budget 

• Document the latest social media trends

• Maintain creator content library

Requirements

• Based in the United States in a US time zone

• A minimum of 3 years of experience working in a digital marketing, sales, customer experience (CX), talent management, or social media role. Internship experience is great too! If you’ve worked service or hospitality jobs, tell us about transferable skills.

• Understanding of key marketing metrics (engagement rate, impressions, reach, conversion rate, return on investment, etc…)

• Strong expertise in Instagram, TikTok, and YouTube -  Pinterest, Facebook, Twitter, and blogging are a plus.

• Excellent communication skills, replying promptly and professionally to emails and messages. Must be comfortable making video and phone calls.

• Highly organized with strong project management skills. Must be able to juggle multiple projects at once.

• Strong creative drive and design sensibility- creating branded assets in Canva or Photoshop is a big plus

• Eagerness to work in a fast-paced, entrepreneurial startup environment

Ideals:

• Passion for gardening

• Experience using an influencer management software or affiliate marketing tool, such as Grin, Mavrck, #paid, Aspire, Tribe Dynamics, etc…

• Experience as a content creator with past brand partnerships

• Experience leading an affiliate or influencer marketing program

• Experience running social media advertising strategies and campaigns

• Ability to make basic branded creative assets in Canva, Photoshop, or another design tool

Compensation & Benefits 

• Salary Range: Starts at $65,000

• Annual Performance Bonus

• Equity Options (you will own a piece of Epic Gardening)

• Unlimited Vacation Policy, which we’ll actually make sure you use

• Equipment (your choice of a Mac or PC laptop & a Company Phone)

• 401(k) plan

• Health, dental, vision plans, and health savings accounts

• Short and long-term disability, life, and personal accident insurance

• Flexible schedule – we care about results, not hours

• Awesome, friendly company culture

• A 30% Employee Discount

• Amazing gardening advice from our team wherever you need it