Job Description

Forsta is the world’s leading provider of experience and research technology. We work with some of the world’s best-known brands to help them discover, understand and share smart insights packed with real action potential.

We collaborate, we listen, we tailor, we design the solution together. We adapt our market-leading experience and research technology to our clients’ needs, not the other way around.

We’re searching for an exceptional Product Marketer to help us present our products in ways that will strengthen our brand and boost sales.

This position can be located in either Boston or Chicago.

Forsta is a new name, but we’ve been innovating for over 25 years. Today we’re more than 700 strong, working with nearly 1,000 market research agencies around the world, from boutique specialists to the largest international networks.

We're looking for specific skills in:

• Messaging/Positioning: Develop compelling enterprise and agency messaging that’s aligned with our brand narrative, products/solutions, and competitive differentiators and resonates with our key personas and their value drivers
• Sales Enablement:​ Create and execute a full range of sales tools, including sales decks, playbooks, case studies, guides, product videos and more to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first-hand what works and what doesn't with customers and prospects
• Content Creation/Demand Generation:​ Create middle-of-the-funnel marketing content aligned to buyer personas (which you’ll own), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
• Competitive Intelligence:​ Understand Forsta's buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction

You’ll be:

• Creative AND quantitative — You’re an analytical thinker, that appreciates strong brand design and copy
• A minimalist — You use the least number of words to get your message across
• Tech savvy — You easily transform technical concepts into engaging stories
• Versatile — You like short-form copy as much as you like longer, heavy-weight content
• Autonomous — happy coming up with content ideas on your own, researching unfamiliar topics as you go
• Organized — You can manage complex projects
• Calm under pressure — Able to work with short deadlines, delivering at speed when required

You’ll know how to:

• Captivate audiences — know your buyers, decision makers, influencers and users, who are they, how they buy, their product purchase criteria and pain points.
• Map the journey — Documenting the buyer journey, including where they get information, and the who, what, when and why behind the decisions they make
• Enable sales – Educating and training sales colleagues on the problems we solve for our buyers / users / influencers, developing internal tools and external collateral.
• Compete — Understanding our buyers and competitors, partnering with product management and sales teams to align on content, strategy, vision, and direction
• The competitive landscape and how our competitors are positioned.
• Collaborate — with Sales, Marketing and Product Management to develop product positioning and messaging that resonates.

Essential Skills and Experience:

• 5+ years of product marketing experience in either B2B or B2C technology
• English language to native or bilingual standard, with demonstrable experience driving production of product marketing collateral
• Familiar with CRM and marketing automation tools such as Marketo and Salesforce
• Familiar with Content Management Systems
• Strong ROI-tracking skills, able to prove what is –or isn’t—working
• Great people skills to interact with colleagues, cross-functional teams and third parties.
• Must be a solid writer.
• Bachelor’s degree in business or marketing.
• SAAS /Software marketing experience
• Experience in customer experience, Voice of the Customer or market research industries.

Qualifications

• SAAS /Software marketing experience
• Experience in customer experience, Voice of the Customer or market research industries.

Additional Information

ll positions at Press Ganey require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Press Ganey, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Press Ganey's employment policies. You will be notified during the hiring process which checks are required for the position.

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.

Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

The expected salary for this position ranges from $100,000 to $120,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

All your information will be kept confidential according to EEO guidelines.

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Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.