Job Description

Etna Interactive, a remote-first marketing agency based in San Luis Obispo, CA, is hiring a *remote Paid Search (PPC) Specialist with a minimum of 2 years of related professional experience or educational background. (*Applicants must live in California, Arizona, Georgia, Michigan, or Washington.)

WHY SHOULD YOU CHOOSE ETNA?

• We live our values
  • Flexible and remote work culture that supports work life balance.
  • Progressive paid time off system. (Taking vacations and time off is encouraged!)
• You’ll love our people
  • Everyone’s favorite part of working here is the people they work with.
  • We are curious problem-solvers.
  • We are considerate, fair, good humans.
  • We are fun and passionate about what we do.
  • We are tenacious, committed life-long learners.
• We care for our people
  • We invest time – 10% of our time is spent in learning.
  • We invest resources – leaders devote 25% of their time to team member personal development.
• And we provide uncommonly good benefits.
  • 100% employer-sponsored medical coverage
  • A 401(K) plan with an employer matching component
  • Home office set-up stipend
  • Employer-sponsored life insurance & long-term disability insurance

WHAT WILL YOU DO AS A PAID SEARCH SPECIALIST AT ETNA? The Paid Search Specialist is primarily responsible for managing ongoing Google PPC campaigns to achieve monthly goals specific to each client’s campaigns. This includes collaborating with the Creative and Account Management teams to ensure landing pages and ad copy are dialed in and your programs are all running on time.

AS A PAID SEARCH SPECIALIST, YOU WILL:

• Be fluent in PPC.
  • Acronyms like CTR, CPL, CPC, and CRO are part of your native language, and you know how important each one is to achieving success. Not only can you speak PPC, but you can translate it to an 8th
  • You’re so fluent that Google Ads certified you.
  • You know there’s no single flip of a switch to make it work, but you know all the switches to flip and how to manipulate them to achieve your goals.
• Attract opportunities.
  • You thrive on testing, optimizing, and collaborating with others to produce what you need to be successful.
  • You know how to optimize an account. You can structure & target improvements (geo, demographic, day-parting, keyword, and URL), frequency caps, search query reporting, keyword expansion, use of negative keywords, and improvement of bid management processes and algorithms without breaking a sweat.
  • You maintain your expertise in keyword research (including techniques and applicable tools).
• Thrive with a team.
  • You’re not alone. Your team is here to support you, whether it’s trading managed accounts, growing your PPC skills, creating and tweaking landing pages, or investigating tracking issues.
  • You’re part of Marketing Operations. This means, you’ll monitor and research trends in online media and paid programs as well as emerging trends in SEO/SEM to improve strategies, practices, and approaches. You’ll innovate new products and ensure the successful implementation of those ideas as approved by management.
  • Collaborate with your team and beyond, partnering with other departments including Copy, Design, Development, and Engineering to create, launch, and track results of new products such as landing pages and conversion funnels.

Ideally, as a new Paid Search Specialist, you will have a base foundation of PPC knowledge and experience. You know what SEM is, why it’s important, and how to do it well. The most successful Etnans stay curious and like solving the many challenges and puzzles that come our way.

Paid Search Specialists work both independently and collaboratively, successfully executing our clients’ Paid Programs. They estimate, launch, and manage campaigns across North America and provide recommendations and strategic input while staying focused on the established goals.

WHAT WILL I LEARN?

• How to use a good pun.
• Collaboration, resourcefulness, and expertise.
• More than you ever imagined about the plastic surgery world.
• Photography tips and tricks.
• How to be an uncommonly good paid search marketer across multiple platforms.

We embrace change as opportunity to learn and develop our skills, products, and services.

WHY SHOULD ETNA CHOOSE YOU? Because our small agency has made a big name for itself in the medical marketing space, our clients expect and truly deserve the attention of an experienced professional.

TO BE AN ETNAN, YOU MUST...

• Fit our culture.
  • Communicate and work with team members and clients in a positive, professional, and productive manner.
  • Own your responsibilities by establishing, adapting, and communicating timelines.
  • Build positive relationships and maintain a sense of humor and optimistic attitude.
  • Be agile and able to "think on your feet" while managing competing priorities.
  • Recognize where and how to add value to projects and proactively participate.
• Be skilled in the basics.
  • Have knowledge and experience using Google Ads, Facebook Ads, Unbounce, Optmyzer, SpyFu, Microsoft Excel. (Or be a proactive fast learner!)
  • Know your resources including common web browsers, web sites such as Google Analytics, and SEMRush.
  • Have a healthy obsession with details and processes, with an understanding of and appreciation for the law of diminishing returns.
• Be a marketer.
  • While a degree in marketing is great, relevant work experience is highly valued.
  • Ask good questions.
  • Bring solutions – to Etna, to our clients, and to their patients.

We will ask the most compelling candidates to complete an at-home skills assessment; exceptional performance on the assessment will earn you an interview.

We have a special interest in finding candidates with excellent organization and communication skills. While a strong skill set and innate intelligence will get you in the door, a kind personality and the ability to fit in with our team here at Etna are necessary traits of a successful applicant.

Since 2002, Etna Interactive has helped clinical and aesthetic practices, hospitals, insurance companies, and medical device manufacturers educate and attract new patients. Our small firm has made a big name for itself in the medical marketing industry, and our clients expect the attention of an experienced professional at every step.

APPLICATION INSTRUCTIONS:

TO APPLY, PLEASE SUBMIT YOUR RESUME AND A COVER LETTER (PDF FORMAT) AT http://www.etnainteractive.com/about/careers/.

Etna Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Etna Interactive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.