Job Description

BECOME YOUR MOST EXTRAORDINARY SELF!  OUR TEAM IS INTENSELY PROUD TO BE A MAJOR PROVIDER OF SERVICES AND PRODUCTS TO THE DRUG DISCOVERY RESEARCH INDUSTRY.  JOIN EUROFINS DISCOVERX CORPORATION PART OF THE EUROFINS DISCOVERY ™ GROUP OF COMPANIES SERVING GLOBAL CLIENTS IN THE PHARMA AND BIOTECH INDUSTRIES.  WORK ALONGSIDE INDUSTRY EXPERTS AND COLLABORATE WITH TEAM MEMBERS TO DIRECTLY AND POSITIVELY IMPACT HUMAN HEALTH WORLDWIDE!

WE HAVE A PHILOSOPHY TO SUPPORT WORK LIFE BALANCE, CAREER PROGRESSION OPPORTUNITIES AND OFFER MANY BENEFITS SUCH AS FORMAL MENTORING PROGRAMS, TUITION REIMBURSEMENT, EXTENSIVE CAREER TRAINING PROGRAMS, COMPETITIVE HEALTH BENEFITS, PAID TIME OFF AND 10 ANNUAL PAID HOLIDAYS*.  

EUROFINS DISCOVERY IS SEARCHING FOR A FULL-TIME SEM MANAGER.

The SEM Manager will be a focused role within the marketing team, supporting global, specialized business lines providing drug discovery services. Working closely with the Senior Digital Marketing Manager, this position will restructure and manage the paid media strategy for the company across paid search/PPC, paid social, retargeting, display, video, and emerging digital channels.

SEM Manager responsibilities include, but are not limited to, the following:

• Develop a global paid media/PPC strategy for two drug discovery service websites, and proactively execute ongoing optimization across paid media channels, primarily Google Ads, LinkedIn Ads, YouTube Ads and Display
• Proactively identify, address, and document performance issues across keyword/audience targeting, ad copy, landing pages, and other points for optimal results
• Creating reporting and build analytics insights that are clear and actionable
• Build and document paid media campaign plans for internal stakeholders approval, including: channel, budget, keywords, message, audience, url and creative recommendations to hit both lead gen and revenue goals
• Develop and own client-specific performance metrics, continue to refine a deep understanding of front and back-end KPIs and create projections and drive results
• Partner with web resources to rigorously implement tags and monitor both traffic and conversion through the web channel and adjust our approach as needed
• Monitor search queries to ensure proper match types are enabled, update negative keyword list, and document keyword expansions
• Write & deploy new ad copy to test, ensuring each ad group has adequate coverage and present ad copy test findings in a meaningful manner
• Track performance, pull reports, analyze data and communicate actionable insights specific to driving conversions and present findings to internal stakeholders on a weekly, monthly and quarterly basis
• Continually optimize paid media mix to meet awareness, engagement, pipeline and lead gen objectives with day to day analysis of campaign performance
• Collaborate with marketing team members to build integrated paid media plans in support of key launches (brand, campaign, events)
• Proactively streamline processes and create efficiencies
• Stay up-to-date with paid media marketing trends and potential new channels, technologies, media options, and strategies to keep us ahead of the competition
• Proactively present strategic plans, campaign builds, trending reports, optimization and a/b testing results etc. to Marketing team, stakeholders and at collaborative summits
• Evaluate agencies, media and other vendor offerings and performance as needed

Qualifications

The Ideal Candidate Would Possess:

• Hands-on, demonstrated experience in managing multiple paid media ad types in Google Ads and LinkedIn Campaign Manager w/ average monthly media budgets of $20K
• Strong skills in excel: charts, pivot tables, and v-lookups
• Google Data studio or similar reporting experience with data visualization
• Metrics-driven with experience pulling complex data from various platforms (CRM, Google Ads, YouTube Ads, Google Analytics, LinkedIn ads, Facebook ads, etc.), and delivering reports, dashboards and insights
• Experience managing strategies, budgets and campaigns across multiple digital channels and tactics, and
• Demonstrated a/b testing results
• Implement and manage tracking using Google Tag Manager

Basic Minimum Qualifications:

• Bachelor’s Degree in marketing, business, communications, or similar degree
• Copywriting skills with solid foundation in grammar usage
• 3-5 years’ experience, preferably in B2B, Biotech and/or agency environment
• Strong knowledge of paid media (search and social), PPC, strategy, reporting, and analytics platforms
• Capacity to independently manage multiple projects simultaneously
• Authorization to work in the United States indefinitely without restriction or sponsorship

Additional Information

As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer a comprehensive benefits package including:

• Paid time off + 10 annual holidays
• Generous health, dental, vision insurance packages, including for domestic partners
• Company-matched 401k retirement savings plan
• Company-paid life & disability insurance
• Tax savings via Health and Dependent Care Flexible Spending Accounts and Health Savings Accounts
• Work-life balance in action: Flexible scheduling and remote work opportunities
• Tuition reimbursement, plus extensive career-training programs
• Internal management training opportunities
• Formal mentoring program

Our Culture of Making a Difference

For over 30 years as a leader in drug development, our culture has centered on holding high standards. We work hard and fast to accomplish our goals. And we acknowledge our strong efforts with recognition, rewards, career development – and also by having fun. Fun is built into Eurofins Discovery workplace:

Recognition/rewards programs built into our company culture:

·         Social committees, variety of team activities, meaningful community service events

·         On-site gyms and/or preferred exercise program discounts available

·         Corporate-wide focus on diversity and environmental sustainability

Do You Have the Eurofins Spirit?

·         You have a passion to improve human health

·         You thrive working alongside colleagues who inspire you

·         You aspire to be part of something new, important, and innovative

To learn more about Eurofins, please explore our website at eurofinsdiscoveryservices.com/about-us.