Everspring, Inc. is an ed-tech trailblazer. We create customized, integrated digital solutions that enable top universities to design and deliver their programs online, with excellence.

As the Vice President, Partner Marketing for Everspring, you and your team will lead strategic marketing initiatives on behalf of our partner accounts. You will own the strategy, new partner onboarding, and execution, bringing our partners' rich, exciting, and long-standing brands' zeitgeist alive online. Distillation is one of your core competencies, as you will need to succinctly and effectively brief our internal agency. You are a people leader, managing a team of 5 to 8 comprised of brand managers and marketing coordinators supporting our partners. Finally, you are a team player with significant experience managing through influence and collaborating with key stakeholders and creative partners.

How that comes to life:

• Effectively translating marketing strategies into specific programs and campaigns tied to business objectives while supporting the execution of account marketing plans
• Leveraging target data and suite of CRM tools to develop target lists optimized against a set of campaign criteria
• Presenting plans and proposals to various internal and external stakeholders
• Managing marketing projects to ensure on-time and on-budget delivery as well as superior outcomes
• Designing and deploying measurement and tracking tools to enhance campaign effectiveness (ROI) and provide visibility to clients
• Building productive working relationships with clients & internal stakeholders
• Tactfully guiding clients in prioritizing programs and campaigns against resource constraints

Responsibilities

• Lead development opportunities and comprehensive people leadership to meet or exceed enrollment goals

• Provide leadership and direction for lead generation, promotional-related activities, marketing campaigns, and digital assets

• Partner with respective Client Engagement, Sales, and Operations team members in service of partner's programs and goals

• Develop, plan, and execute new and creative end-to-end marketing strategies with a focus on results

• Understand target audience insights to drive messaging that highlights the unique value proposition and aligns with the university brand

• Collaborate with the internal creative, email, and paid teams to successfully execute plans that are aligned with the marketing strategy

• Interpreting and reporting on data behind the performance of marketing campaigns, and translating that data into actionable steps forward

• Conduct regular industry and competitive research and analysis to develop recommendations that positively impact growth

• Manage day-to-day marketing-related client interactions, including setting appropriate expectations for approval and deliverable timelines

Requirements

• You're a proven doer with a track record of building, optimizing, and delivering multi-channel marketing programs that drive results; full-funnel a must (awareness, consideration, decision, conversion).

• You hold a bachelor's degree (BS/BA) in marketing, advertising, or a related field required; MBA preferred.

• You have 10+ years of marketing experience with at least 5 years of program management and/or marketing campaign experience.

• You're a seasoned people leader, with prior experience motivating, attracting, retaining, and growing top talent.

• You have strong analytical skills, incredible attention to detail, and an ability to translate data into actionable recommendations. You tell stories through data, with experience incorporating data to help tell the partner success story.

• You have prior experience leading cross-functional teams and delivering results in a complex, matrixed environment.

• You have a collaborative, solutions-oriented mindset that drives toward focused, cohesive campaigns.

• You're highly organized with solid expertise in timeline development and managing against those timelines.

• You create and deliver compelling presentations to an executive-level audience.

About Everspring

Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education.

Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022 and 2023. We were also certified as a Great Place To Work® in 2022 and 2023. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short term and long term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, paid parental leave program, education stipend, pet insurance and more!

EEO Note:

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time. __