ExamSoft Worldwide is seeking a talented and self-motivated MARKET RESEARCHER to deliver actionable insights about customer and market trends driving opportunities or threats that could impact the business. The Competitive Intelligence Analyst will report to the Business Analytics Manager.
This role will conduct research using a variety of formal methods including surveys, interviews, and data analysis with a large focus on delivering competitive insights, identifying market trends, and implementing best practices.
RESPONSIBILITIES:
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives to design and conduct surveys to discover prospective customers' preferences and needs
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations on pricing models and target markets
Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the research is accurate and remains current
Remain fully informed on market trends, other parties researches and implement best practices
Devise focus group discussions, mail responses, surveys, etc. to obtain market insights and make recommendations based on the data
Provide organization with vital information to help make decisions on the promotion, distribution, and design of products or services
Manage any necessary vendors to control costs and acquire appropriate supporting material
QUALIFICATIONS:
WHY EXAMSOFT?
ExamSoft is a market-leading assessment-management solution that supports the entire testing process, including exam creation, administration, delivery, scoring, and analysis. The software delivers powerful, actionable data to assess learning outcomes. ExamSoft is a growing company that hires smart and talented people who are excited about personal growth, the positive impact they have on education, and enjoy working in a challenging and fun work environment.
ExamSoft offers market competitive pay & annual bonuses along with 100% paid employee benefits & subsidized dependent benefits. Because teamwork is essential to the company and culture, there are monthly in-office and quarterly off-site events, including volunteer and community involvement events!
Love to snack? So does ExamSoft! There is a variety of snacks provided in the office from fruit and nuts to cookies and chips, and both of our offices include an onsite gym.
Most of all, ExamSoft offers a dynamic, fun, and fast-paced work environment, filled with awesome coworkers!