At GF Hotels and Resorts, our culture is the heartbeat of our success. Our strategic compass guides us toward continuous improvement. We analyze market trends, adapt to changing landscapes, and innovate to stay ahead. We invest in our people. Their growth fuels our collective progress. Whether it’s leadership training, skill-building workshops, or mentorship programs, we empower our team to thrive. Creativity is our secret ingredient. We encourage fresh ideas and unconventional solutions. We recognize that our strength lies in our unity. Every team member contributes to our success. Together, we achieve more than any individual could. With anticipated growth in 2026 and beyond, we have an exciting opportunity to join our team as the Executive Vice President of Sales & Marketing. The Executive Vice President of Sales & Marketing will oversee and direct the sales and marketing efforts for our company. The ideal candidate must utilize effective associate management along with team building and positive staff communications. Strong leadership, hands-on management style, cost control acumen, and previous ownership relations experience are a must. The company offers stability and growth with excellent compensation. The Executive Vice President of Sales & Marketing will report to the COO. Responsibilities: • Create a competitive sales culture and attract and retain the highest caliber talent in the industry. • Oversee and lead the direct sales and revenue generation strategies • Develop and implement sales systems and strategies to improve the financial performance of each hotel. • Motivate and lead the Vice Presidents, Sales, to ensure resources and priorities are in line. • Build a career development and succession plan within the sales organization. • Ensure effective and appropriate communication is maintained between the management company, properties, brand partners, and owners. • Strong understanding of direct sales, marketing, revenue strategy, sales technology, and best practices. • Expert understanding of national hotel brands’ sales resources, operating systems, and requirements, as well as 3rd party distribution channels and marketing platforms. • Participate in the development of operating budgets that are aggressive but achievable and are in line with the expectations of the owner. Qualifications: • Extensive sales & marketing experience in the hospitality industry, 10+ years. • Proven track record in senior leadership, P&L management, and multi-property oversight. • Strong business acumen, strategic thinking, and exceptional communication skills. • Experience with various brands and hotel segments. • Motivating leadership style, company brand champion.

• Create a competitive sales culture and attract and retain the highest caliber talent in the industry. • Oversee and lead the direct sales and revenue generation strategies • Develop and implement sales systems and strategies to improve the financial performance of each hotel. • Motivate and lead the Vice Presidents, Sales, to ensure resources and priorities are in line. • Build a career development and succession plan within the sales organization. • Ensure effective and appropriate communication is maintained between the management company, properties, brand partners, and owners. • Strong understanding of direct sales, marketing, revenue strategy, sales technology, and best practices. • Expert understanding of national hotel brands’ sales resources, operating systems, and requirements, as well as 3rd party distribution channels and marketing platforms. • Participate in the development of operating budgets that are aggressive but achievable and are in line with the expectations of the owner. • Travel to and participate in individual property, owner, and brand performance meetings.