Job Description

Publicis Sapient is looking for a MARKETING OPERATIONS MANAGER to help implement strategic marketing initiatives as part of the Data, Insights, and Operations team within the global Publicis Sapient Corporate Marketing & Communications team.

In support of Industry, Brand, and Recruitment marketing, this role will drive and facilitate cross-team campaign operations, structure, contact management, email deployment, and database management to ensure optimal Journey and Campaign execution, follow-up, and orchestration.

For Industry Marketing, this may include lead management automation, nurture program definition and mapping based on intent scoring models, creation and optimization of audience segments to enable optimal database utilization, leveraging technology to advance a prospect via our sales funnel using personas, grading, scoring, and sales intent to convert prospects to lead, partner with our Analytics team to maintain and evolve our multi-touch attribution strategy. Keen knowledge and in-depth experience in managing and optimizing marketing automation tools, CRM platform, and journey orchestration, configuration, and integration will be invaluable in helping to drive intended business outcomes, as well as facilitating critical alignment between sales and marketing.

Recruitment Marketing campaign and journey support, email marketing, database management, campaign structure definition, CRM system documentation, configuration, and activation support will also be a primary focus. This individual will partner with our Marketing Operations stakeholders on the execution of Recruitment Marketing campaigns, list cleansing, data segmentation, and data governance, for a wide range of programs, including employee referral programs, candidate outreach, retargeting, recruiting events, nurture programs, and service notifications to job applicants.

Data governance responsibilities and ownership will also be an important part of this role, including managing the development and implementation of progressive global data governance and privacy initiatives on behalf of marketing across the broader Publicis Sapient and Publicis Groupe enterprise, as well as supporting the creation and standardization of policies and processes that best align with marketing activities and objectives. This role will work in close collaboration with global teams throughout the company to build and support scalable initiatives, tools, and processes to keep our data safe and compliant.

We are looking for a highly motivated, proactive, self-starter, and team player, who's focused on continuous improvement, and has the ability to navigate and problem solve through ambiguous situations. The ability to cultivate strong and lasting relationships with partners and stakeholders throughout the organization is paramount.

The role is based in the United States but will support teams in Europe, as well as some support in APAC.

YOUR IMPACT:

• Leverage Salesforce and Pardot to deliver targeted marketing campaigns to prospects and clients.
• Help set up, structure, and configure our Recruitment Marketing CRM solution.
• Help with execution, testing, and deployment of all tactics involved in the marketing programs, including campaign taxonomy, emails, landing pages, and web forms.
• Manage the audience segmentation for various marketing programs.
• Assist with the management of overall database quality, compliance, and ongoing data governance.
• Assist with program ROI reporting and success measurement.

Qualifications

YOUR SKILLS & EXPERIENCE:

• Multiple years of experience with multiple, coordinated marketing automation and software platforms including email marketing, event registration, CRM, CMS, web tools, and email analytics.
• Multiple years of experience in marketing operations or digital role, with experience working with marketing campaign teams on-demand generation and content marketing strategies.
• Experience with marketing automation systems and concepts of how data flows through marketing applications.
• Exceptional data privacy management experience as well as a passion for ensuring data quality and retention.
• Ability to communicate marketing performance measurement with other departments.
• Broad knowledge of B2B and B2C marketing orientation.
• Basic HTML knowledge is a plus.
• Detail-oriented, highly organized, self-motivated, and data-driven.
• Fast learner, eager to learn.
• Ability to project manage, multi-task, and work in a fast-paced environment.
• A willingness to work with a globally distributed team across India, North America, EMEA, and APAC, and the ability to manage your time and work well across different time zones.

Additional Information

 Pay Range: $90,000 - $175,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

BENEFITS OF WORKING HERE:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement 
• Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.