Position Summary:

Support in daily tasks and long-term projects at Experience Columbia SC with emphasis on social media, online content, customer service, marketing, and general office administration.

II. Essential Functions/Responsibilities:

Develop and execute a social media and online content plan for Experience Columbia SC, Columbia Metropolitan Convention Center and Experience Columbia SC Sports. Ensure that content is integrated with each other and updated frequently across social media channels.

Maintain interaction on social media through daily responses to incoming follower inquiries and comments. Some social media monitoring on nights and weekends will be required. Respond to questions and comments on some travel-related networks that are not owned content by ECSC (TripAdvisor, Yelp, Google Reviews, etc.)

Craft and implement social media calendar. Write social media posts for review. Coordinate with other staff members based on assignments.

Monitor and organize user-generated content for use on social media and website.

Develop content for social media and marketing use through photography, videography and other vendors. Photograph places and things for use on social media as needed. Coordinate with staff, partners and clients on photography and videography planning.

Coordinate with local partners on social media opportunities. Educate local partners on content opportunities with ECSC and how to have an established presence online.

Assist with writing, formatting and posting website content.

Some planning and coordination of marketing promotions and projects.

Running errands involved in the coordination of marketing, sales or office administration as needed.

Manage social media dollars for social media amplification. Identify audiences online through social media advertising platforms and ensure targeting is line with marketing plan.

Monthly social media reporting, research, and data entry.

Filing, copying, printing, emailing, and other office tasks as needed.

Other duties as assigned.

III. Skills:

Problem Solving– Identifies and resolves in a timely manner; Gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving.

Interpersonal Skills– Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things; able to interact with the public at all levels.

Ethics- Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

Judgment– Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.

IV.Education/Qualifications Required:

Bachelors Degree required

Bachelors Degree preferably in marketing, communications, business, hospitality management, tourism management, journalism or related field.

Strong photography skills are preferred.

1-2 years of related experience.

Applicant should have an interest in marketing, sales, and tourism.

Superior writing/editing, communications, computer, and problem‐solving skills are required.

Knowledge of social media networks, Adobe Illustrator, InDesign, Photoshop, Microsoft Word, Excel and PowerPoint programs preferred.

Must be an efficient and resourceful self‐starter.

Knowledge of the Columbia area is essential.

Must be able to interact with the public at all levels, clearly communicate, be able to organize, prioritize, follow directions, and complete assigned tasks in a fast paced environment with a keen attention to detail.

Should be able to work independently and possess a willingness to acquire new skills. This is a unique opportunity to learn every aspect of what goes into selling and marketing a destination.

Must be able to work outside of regular office hours on a scheduled basis. Must be able to work occasional weekends on a scheduled basis.

DISCLAIMER

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required and the responsibilities of the position may change.