Benefits:

Bonus based on performance

Competitive salary

Employee discounts

Free uniforms

experienced Personal Training Manager – Job Description

Job Summary

The Personal Training Manager’s primary goal is to maximize member participation in, and retention of, our paid Personal Training Services by exceeding both new client acquisition and existing client retention goals.

The Personal Training Manager achieves this by:

Leading and coaching the front-end selling process of the CrunchOne Kickoff

Overseeing and coaching the delivery of personal training services

“Owning” the client journey from initial engagement through paid program participation

Additionally, the Personal Training Manager upholds company standards by leading by example, ensuring team members consistently maintain punctuality, dress code compliance, friendliness, and cleanliness.

Key Responsibilities

Actively sell by performing at least 50% of all CrunchOne Kickoffs

Coach, role-play, and guide personal trainer direct reports on effective selling strategies

Manage schedules and allocate resources according to KPI performance

Ensure proper execution and communication of the Client Journey, emphasizing the first 90 days

Ensure all Personal Trainers deliver high-quality, scientifically-backed programs

Oversee accurate administration of Personal Training Services, including dotFit usage, goal tracking, program design, measurements, and progress reports

Hire, train, and manage a team of qualified Personal Trainers

Conduct regular meetings with direct reports to review performance, provide guidance, and motivate achievement of individual and company goals

Maintain performance reports and business metrics for clarity and decision-making

Communicate insights and improvement plans to the General Manager

Qualifications & Skills

Strong knowledge of Personal Training techniques and program design

Sales, communication, and rapport-building skills

Proficient in Crunch programs and platforms: VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.

Ability to safely operate all club equipment

Experience in coaching and motivating groups

Strong leadership, interpersonal, and communication skills

Friendly, enthusiastic, and professional attitude with a member-focused mindset

Ability to respond professionally to members, guests, and staff

Education

High School Diploma or GED required

Bachelor’s Degree preferred

Current CPR certification

Certifications (One or More Required)

ACSM Certified Personal Trainer

ACE Personal Trainer Certification

The Cooper Institute Personal Trainer Certification

IFPA Personal Fitness Trainer Certification

NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist

NESTA Personal Fitness Trainer Certification

NFPT Personal Trainer Certification

NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist

Experience

1–2 years as a Personal Training Manager preferred

Prior management experience (retail/hospitality) leading 3–10 employees preferred

Consultative sales experience preferred

Physical Requirements

Ability to work in the club office, move around club floors and rooms, and communicate with employees, members, and the public

Regularly demonstrate or explain physical fitness activities, techniques, and procedures

Ability to lift up to 50 pounds