The primary function of the PPC Coordinator is to ensure the maximum campaign optimization of all pay-per-click advertisements. This includes managing, monitoring, and troubleshooting the setup and execution of all client campaigns, properly distributing the budgeted funds for the pay-per-click advertisements, and optimizing campaigns towards client-specific goals.
Responsibilities:
Campaign Optimization
- Establish and utilize Key Performance Indicators to bring the best quality traffic to the client’s website
- Monitor new and existing accounts for lead generation performance, troubleshooting accounts to ensure lead generation optimization
- Assess and adjust campaign components as necessary to maximize website conversions
- Pursue knowledge about latest features and trends in optimization
Campaign Execution
- Build or modify campaigns for customers based on desired goals and instructions
- Process orders through the campaigns dashboard, evaluating the budget distribution along with the consistent daily spending patterns
- Ensure that all campaigns are pacing appropriately and report potential underspends to Account Manager
- Check budgets and orders for updates/changes and make sure changes have been applied across all systems
Internal Customer Relations
- Compile and analyze data to provide Account Managers and clients with account performance information
- Respond to internal emails, and / or any other forms of communication, in a timely fashion, ensuring that the issues are resolved
- Communicate effectively with other departments
- Actively assist in resolving issues that may not be assigned to any specific digital team
- Participate in team projects and work in a positive manner with other members of the team
Qualifications:
- Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
- Strong analytical skills with extreme attention to detail
- Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers and other departments
- Proficient in MS Suite, including Excel and Word
- Proficient in G Suite, including Google Drive
- Knowledge of Google Ads and/or Bing Ads is a plus, but not required
- Ability to learn and effectively utilize PPC advertising platforms
- Ability to multitask and manage multiple assignments and priorities
- Must be a team player in all avenues
- Excellent time and task management skills
- Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
- Strong desire to learn along with an eagerness to interface with new technologies