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Digital Advertising Specialist - PPC Coordinator

Experienced Recruiting Partners

Digital Advertising Specialist - PPC Coordinator

Raleigh, NC
Full Time
Paid
  • Responsibilities

    The primary function of the PPC Coordinator is to ensure the maximum campaign optimization of all pay-per-click advertisements. This includes managing, monitoring, and troubleshooting the setup and execution of all client campaigns, properly distributing the budgeted funds for the pay-per-click advertisements, and optimizing campaigns towards client-specific goals.

    Responsibilities:

    Campaign Optimization

    • Establish and utilize Key Performance Indicators to bring the best quality traffic to the client’s website
    • Monitor new and existing accounts for lead generation performance, troubleshooting accounts to ensure lead generation optimization
    • Assess and adjust campaign components as necessary to maximize website conversions
    • Pursue knowledge about latest features and trends in optimization

    Campaign Execution

    • Build or modify campaigns for customers based on desired goals and instructions
    • Process orders through the campaigns dashboard, evaluating the budget distribution along with the consistent daily spending patterns
    • Ensure that all campaigns are pacing appropriately and report potential underspends to Account Manager
    • Check budgets and orders for updates/changes and make sure changes have been applied across all systems

    Internal Customer Relations

    • Compile and analyze data to provide Account Managers and clients with account performance information
    • Respond to internal emails, and / or any other forms of communication, in a timely fashion, ensuring that the issues are resolved
    • Communicate effectively with other departments
    • Actively assist in resolving issues that may not be assigned to any specific digital team
    • Participate in team projects and work in a positive manner with other members of the team

     

    Qualifications:

    • Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
    • Strong analytical skills with extreme attention to detail
    • Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers and other departments
    • Proficient in MS Suite, including Excel and Word
    • Proficient in G Suite, including Google Drive
    • Knowledge of Google Ads and/or Bing Ads is a plus, but not required
    • Ability to learn and effectively utilize PPC advertising platforms
    • Ability to multitask and manage multiple assignments and priorities
    • Must be a team player in all avenues
    • Excellent time and task management skills
    • Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
    • Strong desire to learn along with an eagerness to interface with new technologies