The Programmatic Coordinator launches all advertisement displays each month, monitoring the setup and timely execution of all client campaigns.

Responsibilities:

Campaign Optimization

• Assess and modify settings, audiences and targeting to maximize KPIs determined for each product and client
• Understand how all the pieces work together to impact a campaign and utilize this knowledge to improve the campaign
• Pursue knowledge about latest features and trends in optimization

 Campaign Build and Execution

• Adjust bidding for each campaign as needed in order to spend budget and optimize for KPIs
• Build campaigns for customers based on given templates and/or information from account managers
• Process orders through the campaigns dashboard, evaluating the budget distribution along with the consistent daily spending patterns
• Check budgets and orders for updates/changes and make sure changes have been applied across all systems

Internal Customer Relations

• Compile and analyze data to provide Account Managers and clients with account performance information
• Respond to internal emails, and / or any other forms of communication, in a timely fashion, ensuring that the issues are resolved
• Communicate effectively with other departments
• Assist with the creation of client presentations/proposals/budget recommendations
• Participate in team projects and work in a positive manner with other members of the team

Qualifications:

• Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
• Strong analytical skills with extreme attention to detail
• Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers and other departments
• Knowledge of Social Media advertising and/or Demand-Side Platform is a plus
• Ability to learn and effectively utilize Demand-Side Platforms, i.e. DataXU
• Technical savvy highly desirable
• Must be a team player in all avenues
• Excellent time and task management skills
• Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
• Strong desire to learn along with an eagerness to interface with new technologies