Job Description

JOB SUMMARY

The Experiential Marketing Coordinator plays a critical role in executing field marketing initiatives, partnerships, and brand activations across the country. This role is responsible for coordinating events, managing logistics and budgets, supporting partnership execution, and ensuring seamless operational excellence across experiential programs.

This position combines event execution, administrative rigor, financial tracking, and cross-functional coordination to bring brand experiences to life.

KEY RESPONSIBILITIES

Event Coordination & Execution

• Plan and execute Tier 2 & Tier 3 events, while supporting Tier 1 activations.
• Manage event logistics, including stakeholder communication, timelines, and activation plans.
• Manage product orders, asset sourcing, rentals, and staffing for events.
• Assist with event setup, teardown, and on-site execution as needed.
• Support ideation and development of experiential marketing programs.
• Track and maintain event and sampling calendars and performance reporting.
• Identify opportunities to elevate activations through creative thinking and continuous improvement

Budget & Financial Management

• Lead regular budget check-ins to ensure accuracy and alignment.
• Partner with leadership to identify cost-saving opportunities and investment tradeoffs.
• Manage purchase requisitions, purchase orders, and invoice processing.
• Track budgets, forecasts, and accruals for experiential programs.

Vendor & Administrative Coordination

• Own new vendor onboarding and documentation processes.
• Manage legal review, contract execution, and document management.
• Maintain organized records of events, partnerships, and reporting.
• Manage creative services requests and ensure alignment to timelines and approvals.

Logistics & Asset Management

• Maintain experiential warehouse inventory and asset tracking systems.
• Coordinate asset production, storage, transport, and deployment.
• Manage inbound/outbound shipments, packing, and activation prep.
• Ensure proper asset maintenance, organization, and post-event handling.
• Identify process improvements to increase efficiency, scalability, and cost-effectiveness.

Staffing & Field Operations

• Serve as primary point of contact for staffing agency partners and brand ambassadors.
• Coordinate staffing needs, scheduling, and communication for events.
• Build and maintain ambassador and talent resources.

Partnership & Program Support

• Manage inbound partnership requests and communications.
• Track deliverables and ensure fulfillment of partnership agreements.
• Support execution of co-branded activations and sponsorship programs.

Reporting & Continuous Improvement

• Develop event recap reports and year-end summaries.
• Track performance metrics and identify optimization opportunities.
• Maintain documentation, playbooks, and experiential resources.

Perform other duties as assigned.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. The work environment is an office setting with varying degrees of temperature and noise levels. The vast amount of work is conducted in a climate-controlled office. Travel is required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an Team Member to be successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the Team Member is regularly required to sit, use hands and fingers, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk, and reach with hands and arms. The Team Member must occasionally lift and/or more up to 10 pounds. Specific vision abilities required by this job include close vision.

Qualifications

• Bachelor’s degree in Marketing, Event Management, or related field preferred.
• 2+ years of experience in experiential marketing, event coordination, or logistics.
• Highly organized with strong ownership mindset and accountability for results.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Detail-oriented with strong follow-through.
• Experience with budgeting, forecasting, or financial tracking preferred.
• Familiarity with logistics, shipping, and warehouse operations a plus.
• Passionate about experiential marketing.
• Travel to support experiential activations is required.

Additional Information

The salary range for this role is $65,000- $77,000 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

Disclaimer:

This job description is intended to generally describe the nature and level of work to be performed by employees in this position. It is not intended to be construed as an exhaustive list of all responsibilities and skills required of employees performing this role.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

E-VERIFY:
Jack Link’s is a participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify/employeesAll your information will be kept confidential according to EEO guidelines.