Job Description

External Business Liaison

Reports To: Executive Director

Position Type: Salary - Exempt: $90,000 - $91,000

Bonus Opportunity

Job Overview

The External Business Liaison is responsible for building, managing, and strengthening external relationships that drive awareness, referrals, and occupancy growth for the community. This role works collaboratively with the Executive Director, Regional Director of Sales and internal leadership team to execute strategic outreach initiatives, maintain a strong referral pipeline, and position the community as a trusted partner within the local healthcare and professional network .

Key Responsibilities & Duties

External Outreach & Relationship Development

• Develops and maintains strong professional relationships with external referral partners including hospitals, skilled nursing facilities, home health agencies, physicians, social workers, case managers, elder law attorneys, and other community-based organizations.
• Conducts regular in-person, phone, and virtual outreach in alignment with the established marketing and business development plan.
• Represents the community at networking events, professional meetings, community functions, and industry-related events.
• Serves as a key ambassador of the community’s brand, services, and value proposition in the marketplace.

Lead Generation & Occupancy Support

• Conduct proactive lead-generation activities to ensure a consistent flow of qualified prospects.
• Collaborate with the internal sales and operations teams to support move-ins, move-outs, and overall occupancy goals.
• Actively supports the maintenance of a meaningful and qualified waitlist.
• Maintains an active understanding of competitor communities, pricing, programs, and market positioning.

Marketing & Communication

• Assists in the development and execution of marketing and outreach strategies designed to meet or exceed census and revenue goals.
• Communicates current community offerings, pricing, program updates, and promotional initiatives to referral partners and internal stakeholders.
• Supports internal referral programs, including residents, family, and associate referral initiatives.

Systems, Compliance & Collaboration

• Maintains accurate and timely documentation in lead-tracking and CRM systems.
• Participates in required in-service training, meetings, and professional development opportunities.
• Ensures compliance with all federal, state, and local regulations, as well as community policies and procedures.
• Maintains positive relationships with residents and families and attends resident or community functions as appropriate.
• Performs other duties as assigned to support community success.

Qualifications

Qualifications

• Bachelor’s Degree from a four-year college or university preferred; or one to two years of related experience and/or training.
• Prior experience working with seniors or within healthcare, senior living, or related service industries preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Ability to work independently, prioritize tasks, and make sound decisions when circumstances warrant.
• Knowledge of federal and state regulations related to assisted living is preferred.
• Proficiency with Microsoft Office (Outlook, Excel, Word) and ability to learn CRM and marketing software systems.

Physical Requirements

• While performing the duties of this position, the team member may be required to stand, walk, sit, reach, bend, stoop, kneel, talk, hear, and use fine and gross motor skills.
• Must be able to lift and/or carry up to 25 pounds.

Additional Information

Benefits Offered(Full Time):

• Health Insurance: Medical/Rx, Dental, and Vision
• Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
• Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
• FSA (Commuter/Parking)
• Employee Assistance Program (EAP)
• 401(k) Retirement with Company Match
• Paid Time Off (PTO) and Holidays
• Tuition Reimbursement

Other Compensation Programs:

• Employee Referral Bonus
• Resident Referral Bonus

Equal Opportunity Statement:

Monarch Communities and Brandywine Senior Living is an Equal Opportunity Employer.

We comply with all applicable federal, state, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.