We are Propelled Brands. Propelled Brands is the new corporate umbrella for FASTSIGNS®, NerdsToGo®, My Salon Suites®, and Salon Plaza®, all of which have found tremendous success in their respective industries. FASTSIGNS is the leader in the $29 Billion sign industry, while NerdsToGo® is a growing franchise organization in the IT services business. Recently acquired, MY SALON Suite®, is a principal leader in the rapidly-growing salons and beauty services sector-on their way to becoming one of the nation’s largest salon suite franchisors.

At Propelled Brands we help franchises chart their path based on their unique position, momentum and purpose. And while every path is strategically set, it’s the support, resources and guidance we offer each franchisee along the journey that ultimately arrives at success.

The Director of Content and Communication is a shared services position that supports all Propelled Brand companies as needed.

Internally, the position helps gain understanding and adoption of initiatives; externally, the role seeks to get our name out to drive brand awareness, improve SEO by having more optimized content, establish our thought leadership and expertise, and engage audiences by helping us tell our brand story online.

This position will help determine and execute the communication strategy, including PR, social media, and internal communications, as well as manages the Content/Communications Team. This is a hands-on role.

Key performance indicators include web traffic and engagement measurements, internal satisfaction surveys and franchisee feedback, subject matter understanding and relevance, production efficiency, strategy adherence, and team development and engagement.

Essential Functions

The right candidate will show the ability to:

· Lead and execute content and corporate communications strategy.

· Manage social media and brand PR vendor relationships.

· Lead corporate communications/PR team to write, create and implement content across channels.

· Craft press releases for the brand and for the CEO; review PR vendor press releases.

· Ensure standardization of brand across all communication channels.

· Write, oversee and/or edit various marketing communication publications.

· Establish social media strategy and measure and analyze the success of social programs using web metrics, vendor metrics, and franchisee feedback.

Key Competencies:

· Strategic thinking

· Team Development

· Content Creation

· Ability to meet established deadlines

· Top-notch organization

· Outstanding communication

· Self-motivated

· Ethical conduct

· Experience with performance management

· Exceptional attention to detail

· Supervisory experience

This position is directly responsible for leading and overseeing The Content and Communication Team which includes 3 direct reports.

Required Education and Experience

Bachelor’s degree in Marketing, PR, or related field is preferred, with a minimum of 10 years of progressive experience in marketing, PR, journalism, and/or social media experience.

Why Propelled Brands?

Join a growing company that offers a collaborative, caring, and progressive work environment. Our compensation and benefits package includes medical, dental, matching 401(k) and generous paid time off program.