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Director of Content and Communication

FASTSIGNS International, Inc.

Director of Content and Communication

Carrollton, TX
Full Time
Paid
  • Responsibilities

    We are Propelled Brands. Propelled Brands is the new corporate umbrella for FASTSIGNS®, NerdsToGo®, My Salon Suites®, and Salon Plaza®, all of which have found tremendous success in their respective industries. FASTSIGNS is the leader in the $29 Billion sign industry, while NerdsToGo is a growing franchise organization in the IT services business. Recently acquired, MY SALON Suites is a principal leader in the rapidly-growing salons and beauty services sector - on their way to becoming one of the nation's largest salon suite franchisors.At Propelled Brands we help franchises chart their path based on their unique position, momentum, and purpose. And while every path is strategically set, it's the support, resources, and guidance we offer each franchisee along the journey that ultimately arrives at success.The Director of Content and Communication is a shared services position that supports all Propelled Brands companies as needed.Internally, the position helps gain understanding and adoption of initiatives; externally, the role seeks to get our name out to drive brand awareness, improve SEO by having more optimized content, establish our thought leadership and expertise, and engage audiences by helping us tell our brand story online.This position will help determine and execute the communication strategy, including PR, social media, and internal communications, as well as manages the Content and Communications Team. This is a hands-on role.Key Performance indicators include web traffic and engagement measurements, internal satisfaction surveys and franchisee feedback, subject matter understanding and relevance, production efficiency, strategy adherence, and team development and engagement.Essential FunctionsThe right candidate will show the ability to:

    Lead and execute content and corporate communications strategy.

    Manage social media and brand PR vendor relationships.

    Lead corporate communications/PR team to write, create, and implement content across channels.

    Craft press releases for the brand and for the CEO; review PR vendor press releases.

    Ensure standardization of brand across all communication channels.

    Write, oversee and/or edit various marketing communication publications.

    Establish social media strategy and measure and analyze the success of social programs using web metrics, vendor metrics, and franchisee feedback.

    Key Competencies:

    Strategic thinking

    Team development

    Content creation

    Ability to meet established deadlines

    Top-notch organization

    Outstanding communication

    Self-motivated

    Ethical conduct

    Experience with performance management

    Exceptional attention to detail

    Supervisory experience

    This position is directly responsible for leading and overseeing The Content and Communications Team which includes 3 direct reports.Required Education and Experience

    Bachelor's degree in Marketing, PR, or related field is preferred.

    Minimum of 10 years of progressive experience in marketing, PR, journalism, and/or social media experience.

    Why Propelled Brands?Join a growing company that offers a collaborative, caring, and progressive work environment. Our compensation and benefits package includes medical, dental, matching 401(k), and generous paid time off program.Contact Annie Gray, Director of Human Resources at annie.gray@propelledbrands.com for more information and/or to apply for this opportunity!

    This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to FASTSIGNS Corporate.