Job Description
WHO YOU ARE -
You’re a go-getter with a positive attitude who lives for Fashion PR. You’re highly organized and have a sharp eye for details, ensuring a high standard of quality in everything you do. You bring a customer service-oriented attitude who thrives in a deadline-driven and fast-paced environment. You thrive in an environment where no two days are the same. You also love to learn and exchange ideas with others to achieve amazing results. You are a team player and love to be challenged. You have 2-3 years of PR and communications experience, preferably with some agency experience. You have a proven track record of creating and and executing successful PR campaigns at a national level. You have experience drafting press releases, media alerts, talking points, briefing docs, and other media assets.
RESPONSIBILITIES WILL INCLUDE THE FOLLOWING -
Public Relations
Develop and pitch stories to print media and online publications
Actively pitch fashion stylists for VIP placement opportunities based on appearance calendar via Influencer Intelligence database
Contribute to developing strategies to increase our organic reach through link building and content distribution
Develop and nurture relationships with internal, external and third party teams to develop mutually beneficial branding opportunities and plans
Research media, influencer, and co-branded opportunities and outlets
Coordinate all influencer, VIP and celebrity sample requests
Maintain the integrity of the sample collection, ensuring samples are kept in good condition
Identify innovative ways to connect with the local consumer based on local market insights, identifying key cultural trends and awareness opportunities
Contribute to annual Oscar’s event as well as PR events and initiatives throughout the year
Marketing
Initiate, nurture and reinforce relationships with new and existing Faviana retailers
Contribute to brand ambassadors program & Glam & Gowns Blog
Coordinate and produce monthly content shoots as well as Spring & Fall collection photo shoots (studio & lifestyle)
Maintain a pulse on competitor analysis and consumer market opportunity in the US
YOU WILL REPORT TO -
Qualifications
BA in Marketing and or PR/Communications
Exceptional ability to write enticing & creative copy with strong CTA language that will resonate with our 16-25 year old, female target demographic -- driving engagements, click-throughs, and conversions
Strong SEO understanding - You can execute content categorization and structure, content development, keyword research, SEO copywriting and link building
Working knowledge of Google Analytics - Ability to collect information and data from the platform
Ability to thrive in a fast-paced, entrepreneurial environment that requires one to multi-task and implement high priority project
Graphic design skills - Proficient in the Adobe Creative Suite; particularly with Photoshop, Illustrator, and InDesign
Must have experience with social platforms - Facebook, Instagram, Twitter, Pinterest & Tik Tok.
Additional Information
BENEFITS & PERKS -
Health, Dental and Vision insurance
Paid Time Off & Sick Day Policy
401K Plan
Flexible Spending Plan
Employee Assistance Program
Women of Faviana Events