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Digital Strategist

React Media

Digital Strategist

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    About React Media

    We are creatives on a mission to examine and celebrate global culture through colorful, fresh perspectives and honest human stories.

    React Media is a pioneering multi-platform media company creating authentic, culturally impactful content to a massive millennial + Gen Z audience and highly engaged community of over 67 million unique people monthly. Based in Burbank, CA, React Media's award-winning studio creates widely popular short-form and long-form video programming that generate over 300 million views per month. Our legacy digital brands include REACT, REPLAY, People vs Food, and Try Not To with new verticals slated to launch in 2021.

    Job Description Summary:

    This role will be part of a digitally savvy team that manages platform operations and analytics over a variety of digital media platforms such as YouTube, Facebook, Snapchat, TikTok, and more. The candidate should be knowledgeable on analytics and insights and be able to work cross-functionally with creative and production teams, as well as across platforms. The role will work with key stakeholders to drive innovation across digital strategies for all platforms. They will ensure programming needs are met and delivered day-to-day and identify opportunities through analysis to convert into profitable outcomes. This proactive team member will understand how to synthesize data and creative and provide cross-functional analytical support to the business. This is a great opportunity for an individual to join an energetic and fun team that leads providing feedback on creative performance and shapes the direction of future creative initiatives.

    This job is based in the Greater Los Angeles Area. Applicant must be able to commute to the studio once hired but is currently remote.

    Key Responsibilities:

    • Owns platform operations, video asset quality control, real-time moderation, data input and cleaning, real-time and comparative performance analyses, weekly reporting, and issue escalations
    • Optimizes performance and quality of assets through creative notes and constructive feedback
    • Ushers assets through the pre- and post-production and publication pipelines in accordance with publishing deadlines
    • Analyzes multiple data sets to make actionable insight-based strategic and creative recommendations
    • Communicates key insights to cross-functional teams and leadership by determining causal relationships and breaking down complex problems into digestible components
    • Advises on digital and seasonal trends and competitor strategy
    • Creates weekly, bi-weekly, and quarterly reporting

    Position Requirements:

    • 1+ years experience in some combination of: audience development, content strategy, strategic planning’
    • Familiar with or proficient across a variety of social platforms from both the creator and viewer’s perspectives (with a focus on YouTube, Facebook, and Snapchat), with specific knowledge of which variables can affect content performance.
    • Excellent communication, organization, time management, and problem solving skills.
    • Self-starter, proactive, independent, and maintains a tenacious work ethic.
    • Has a clear understanding of how to unlock consumer insights and connect them with cultural and industry trends to develop strategies and content.
    • Adaptable under pressure in a high volume, fast paced, time-sensitive environment.
    • Able to juggle multiple projects simultaneously while ensuring all deadlines are met appropriately.
    • Proficient in Google Workspace (Gmail, Calendar, Docs, Sheets, Slides, etc.), Slack, and Microsoft Suite (Excel, Word, PowerPoint).
    • Passionate about the digital landscape and social business.
    • Eager and willing to learn new skills and share best practices, new trends, and major developments in the profession.

    We foster a culture that creates an enjoyable and inclusive work environment, internal growth and promoting from within when possible. We offer competitive rates, benefits package (401k matching, health care, life & disability insurance, and generous vacation time.)

    We value diversity and inclusivity. React Media is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state or local law.

    We are creatives on a mission to examine and celebrate global culture through colorful, fresh perspectives and honest human stories.

    React Media is a pioneering multiplatform media company creating authentic, culturally impactful content to a massive millennial + Gen Z audience and highly engaged community of reaching over 67 million unique people monthly. Based in Burbank, CA, React Media's award-winning studio creates widely popular short-form and long-form video programming formats that generate over 300 million views per month. Our legacy brands include:

    REACT — Entertainment, Pop and Internet Culture & Human Reaction PEOPLE VS FOOD — Humans + Food, Food & More Food! [COMING SOON] — Science, Education & Exploration

    A media company, production company, and new breed of TV network, React Media creates innovative and entertaining programming for a global audience across both owned and operated and partner channels.

    React Media creates original content across multiple genres: scripted, non-scripted, animated, sketch, interactive, branded entertainment, VR, along with their well-known React shows, which helped define an entire genre of online video.

    As a production company, it has created and produced shows for television networks and premium SVODs including TruTV, Nickelodeon, Freeform, YouTube Premium and Facebook Watch, as well as always having several shows sold into development to major digital and traditional networks including feature film "F The Prom"​ that is available on Netflix. The company has a constant flow of partnerships on shows being developed for television and original branded content.

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