Job Description
The DIGITAL MARKETING MANAGER leads and manages the implementation of Fimac’s online marketing campaigns, initiatives, and goals. They work with the marketing team to build and implement strategic marketing plans that will maximize digital marketing efforts. This includes website optimization, user experience testing, SEO/SEM, social media, email marketing, analytical reporting, and digital advertising.
YOUR ROLE:
The Digital Marketing Manager leads and manages the implementation of Fimac’s online marketing campaigns, initiatives, and goals. They work with the marketing team to build and implement strategic marketing plans that will maximize digital marketing efforts. This includes website optimization, user experience testing, SEO/SEM, social media, email marketing, analytical reporting, and digital advertising.
YOUR ROLE:
SEM
Track, report, and analyze website analytics and PPC initiatives and campaigns to achieve maximum ROI
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion, and optimization
Research and analyze competitor advertising links
Execute tests, collect, and analyze data, and identify trends and insights
SEO
Planning, implementing, and managing company's overall SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Develop and implement link building strategy
Prepare and present reports regularly
Identify our client persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Stay up to date with the latest SEO and digital marketing latest trends and best practices
REQUIREMENTS:
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google and Bing
Solid understanding of performance marketing, conversion, and online customer acquisition
Experience with website analytics tools (e.g., Google Analytics)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO and SEM
BS/MS degree in a Marketing or quantitative, test-driven field
Experience in Salesforce products a plus
Experience with marketing of financial services/regulated products a plus
PAY: $65,000.00 - $90,000.00 per year
BENEFITS:
401(K)
Health insurance
Paid time off
Gym membership
SCHEDULE:
Company Description
F.I.M.A.C is one of Southern California's fastest growing privately owned and operated firms located in Mission Viejo, CA. Our firm provides educational services, financial software tools, as well as referrals for specialized financial assistance programs. We offer guaranteed weekly salary. Competitive compensation based upon individual experience and performance metrics.