Job Description

SOCIAL MEDIA MANAGER FOR FIT BY KATY

As the Social Media Manager you will be responsible for growing the social media team and the social presence for FIT by Katy on social media. You will also manage the development and  execution of content across varied mediums: blogs, websites, influencer marketing, facebook groups, etc.

You will be key in organizing and expanding the volume of content for FIT by Katy social media channels. Producing quality content and engaging with our audience and customers is priority number one. You will develop, execute, and manage content strategies built specifically to attract our target audiences. Your objective is to increase company profitability by building brand loyalty and identifying ways to improve customer retention. 

RESPONSIBILITIES

• Develop clear and engaging content that is consistent with our existing brand image that addresses both business objectives (website clicks, time on page, conversion rates, etc.) and consumer needs (education, path to purchase assistance, loyalty and/or advocacy) 

• Analyze content marketing data to identify trends and anticipate new and existing customer needs

• Develop (in conjunction with a team) and post thoughtful, engaging content on our social channels multiple times per week 

• Responsible for content audits to assess how well existing content is performing, and for content gap analyses to determine what type of content is missing and needs to be created 

• Writing content yourself, as well as delegating tasks to writers and editors and providing feedback

• Creating, adjusting, and managing the editorial calendar

• Establish style guides that specify the writing style and tone needed to create engaging content and ensure the brand team understands

• Grow social media audience across all channels (Instagram, Facebook, TikTok, etc.)

• Manage brand reputation and social listening

• Seek opportunities to engage with industry advocates and experts

• Manage analytics platforms and continuously optimize social media and content for success

• Develops promotional strategy through social channels 

• Monitor trends in social media tools, applications, channels, design and strategy

• Research and track competitor brands’ social presence

PREFERRED QUALIFICATIONS

• 3+ years of experience creating and editing digital content

• 2+ years of project management experience 

• Excellent writing skills with ability to write both long form (blogs, landing pages, etc.) and short form (social media posts, product descriptions, digital ads) content 

• Understanding of the digital landscape and how to create content campaigns that are consistent across all mediums

• Creative and innovative thinker who has their eye on upcoming digital trends and is proactively looking to implement them to increase traffic 

• Data driven with the ability to utilize metrics to help drive successful digital campaigns

• Experience managing and developing content

• Proven experience in crafting content for brands or social accounts

• Excellent written, verbal, organizational, and interpersonal skills

• Must be an energetic self-starter, willing to learn, show attention to detail, and possess excellent organizational skills

• Ability to function independently and be flexible for interruptions and changing priorities

• Personal passion for health + wellness preferred

To apply please email your resume and any relevant work experience to careers@undefined.ai

Company Description

Fitness at your fingertips, both at home and in the gym. Built by Katy Hearn, FIT by Katy is a strength training app made specifically for women.