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Digital Marketing Manager

Seek Thermal, Inc

Digital Marketing Manager

Goleta, CA
Full Time
Paid
  • Responsibilities

    Job Description

    WHAT WE’RE LOOKING FOR 

    We are looking for a digital marketing manager with a relentless mindset for global growth.  The candidate must be data driven in their approach, testing and optimization.  The preferred candidate has a proven track record in manage direct e-commerce channels alongside Amazon seller central channels.  They must be an expert in the full e-commerce funnel from customer acquisition flows at media placements all the way to customer transaction locations. 

    This position will report to the Director, Marketing.

    Must be a U.S. Citizen or Permanent Resident

    Position may work a hybrid of in office and remote, however the role must be geographically located in Santa Barbara County.

     

    WHAT YOU’LL DO 

    ·        The digital marketing manager will lead Seek’s e-commerce strategy top to bottom, from building the optimal demand generation campaigns to creating the optimal demand capture experience/funnel.

    ·        Responsible for managing e-commerce and lead generation programs globally.

    ·        Plan, implement, and monitor paid media campaigns to achieve sales goals via Seek’s direct store, Amazon, and other e-commerce dealers.

    ·        Responsible for managing Paid Social, Paid Search, Account Based Marketing (ABM), Amazon Marketing Services, Programmatic, and all other digital media buys.

    ·        Develop strategic media plans rooted in competitive research, customer/audience segmentation, and application of historic performance.

    ·        The digital marketing manager will collaborate with Sr. Marketing Specialist to deliver email marketing campaigns that nurture and convert leads to e-commerce sales.

    ·        Work with the creative team on ad creative strategy – design, test, and analyze results to identify the best product messaging and landing experience across all stages of the customer journey.

    ·        Develop and execute A/B testing strategies across each media channel to further improve ROAS.

    ·        Collaborate with the senior Product and Marketing team to ensure all web landing/product pages have optimal UX design, are fully optimized for conversion, and represent our brand and key messaging.

    MUST-HAVES 

    ·        Must be a data-driven personality with a relentless pursuit for continuous improvement

    ·        Proven track record of e-commerce growth using paid social, paid search, and ABM

    ·        Must demonstrate working knowledge and previous collaboration between a direct store and Amazon

    ·        Must have experience managing an amazon seller central account

    ·        Experience using NetSuite’s Suite Commerce preferred

    ·        Certifications on relevant digital marketing platforms is a plus

    ·        Proficiency in Google Analytics required

    ·        Strong writing and copy skills to test varying words, phrases, and styles within digital platforms

    ·        Strong in analytics and able to translate data insights into successful marketing strategies

    ·        Ability to multi-task in a rapid paced environment

    ·        Strong sense for self-direction with the ability to take ownership and initiative

    ·        Strong presentation skills with experience conveying key points to adopt change

  • Qualifications

    Qualifications

    ·        Bachelor's degree in business administration, marketing, communications, or a related field. In unique cases, extensive work experience can substitute for degree requirements

    ·        5+ years in a digital media management role with emphasis on e-commerce

    Additional Information

    Must be a U.S. Citizen or Permanent Resident

    This position offers a hybrid of work from home and work from remote. Must live in  Santa Barbara County within commuting distance.