Job Description
WHAT WE’RE LOOKING FOR
We are looking for a digital marketing manager with a relentless mindset for global growth. The candidate must be data driven in their approach, testing and optimization. The preferred candidate has a proven track record in manage direct e-commerce channels alongside Amazon seller central channels. They must be an expert in the full e-commerce funnel from customer acquisition flows at media placements all the way to customer transaction locations.
This position will report to the Director, Marketing.
Must be a U.S. Citizen or Permanent Resident
Position may work a hybrid of in office and remote, however the role must be geographically located in Santa Barbara County.
WHAT YOU’LL DO
· The digital marketing manager will lead Seek’s e-commerce strategy top to bottom, from building the optimal demand generation campaigns to creating the optimal demand capture experience/funnel.
· Responsible for managing e-commerce and lead generation programs globally.
· Plan, implement, and monitor paid media campaigns to achieve sales goals via Seek’s direct store, Amazon, and other e-commerce dealers.
· Responsible for managing Paid Social, Paid Search, Account Based Marketing (ABM), Amazon Marketing Services, Programmatic, and all other digital media buys.
· Develop strategic media plans rooted in competitive research, customer/audience segmentation, and application of historic performance.
· The digital marketing manager will collaborate with Sr. Marketing Specialist to deliver email marketing campaigns that nurture and convert leads to e-commerce sales.
· Work with the creative team on ad creative strategy – design, test, and analyze results to identify the best product messaging and landing experience across all stages of the customer journey.
· Develop and execute A/B testing strategies across each media channel to further improve ROAS.
· Collaborate with the senior Product and Marketing team to ensure all web landing/product pages have optimal UX design, are fully optimized for conversion, and represent our brand and key messaging.
MUST-HAVES
· Must be a data-driven personality with a relentless pursuit for continuous improvement
· Proven track record of e-commerce growth using paid social, paid search, and ABM
· Must demonstrate working knowledge and previous collaboration between a direct store and Amazon
· Must have experience managing an amazon seller central account
· Experience using NetSuite’s Suite Commerce preferred
· Certifications on relevant digital marketing platforms is a plus
· Proficiency in Google Analytics required
· Strong writing and copy skills to test varying words, phrases, and styles within digital platforms
· Strong in analytics and able to translate data insights into successful marketing strategies
· Ability to multi-task in a rapid paced environment
· Strong sense for self-direction with the ability to take ownership and initiative
· Strong presentation skills with experience conveying key points to adopt change
Qualifications
· Bachelor's degree in business administration, marketing, communications, or a related field. In unique cases, extensive work experience can substitute for degree requirements
· 5+ years in a digital media management role with emphasis on e-commerce
Additional Information
Must be a U.S. Citizen or Permanent Resident
This position offers a hybrid of work from home and work from remote. Must live in Santa Barbara County within commuting distance.