FRACTIONAL GROWTH HACKER

Kentech Consulting Inc

FRACTIONAL GROWTH HACKER

Miami, FL
Full Time
Paid
  • Responsibilities

    KENTECH Consulting Inc. is an award-winning background technology screening company. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system.

    MISSION

    We're on a mission to help the world make clear and informed hiring decisions

    VALUE

    In order to achieve our team, exhibit the behaviors and core values aligned with this Mission http://www.ekentech.com/core-values

    Customer Focused: We are client focused and results-driven.

    Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence.

    Fact Finders: We are passionate investigators for discovery and truth.

    Community Partnerships: We believe there is no greater power for transformation than delivering on what a community cares about.

    eKnowID is a modern background screening platform built for small and mid-sized businesses that need fast, reliable, investigator-grade hiring protection without enterprise-level complexity or pricing.

    Backed by KENTECH Consulting Inc., an award-winning investigative and background screening firm with more than 20 years of experience, eKnowID combines technology, compliance, and real investigative expertise in one easy-to-use platform.

    Our services help businesses make safer hiring decisions through background checks, criminal searches, employment verifications, drug testing, and deeper investigative support when needed.

    The eKnowID platform was recently redesigned, and we are ready to scale.

    Now we need a growth-minded operator who can help turn a strong foundation into a repeatable revenue engine.

    The Opportunity

    We are looking for a Fractional Growth Lead to build and execute the growth strategy for eKnowID.

    This is a hands-on, high-ownership role for someone who knows how to test campaigns, build funnels, measure results, and turn marketing activity into qualified pipeline and revenue.

    This is not a “just post on social media” role. You will step into a strong foundation with a refreshed platform, existing customer data, campaign direction, leadership support, and a small team available to support execution.

    The ideal person is a growth hacker at heart: curious, fast-moving, data-driven, creative, and focused on what actually converts.

    What You Will Walk Into

    You will not be starting from zero.

    You will have:

    A refreshed eKnowID platform with improved user experience

    A segmented inactive customer base ready for reactivation

    HubSpot CRM already in place

    Apollo.io available for prospect sourcing and enrichment

    Existing marketing and creative support resources

    Identified verticals and buyer segments

    Campaign concepts, outbound ideas, and growth channels ready to test

    Direct access to leadership for fast feedback and decisions

    This is a strong opportunity for someone who enjoys building, testing, learning, and scaling what works.

    What You Will Own

    You will own growth execution across customer reactivation, outbound prospecting, paid campaigns, lead nurturing, and conversion tracking.

    Your focus will be simple:

    Generate qualified opportunities. Convert interest into revenue. Build repeatable growth systems.

    You will not be expected to do everything alone. Your role is to lead the growth strategy, set the priorities, direct execution, measure performance, and keep the team focused on the activities most likely to produce revenue.

    First 90 Days

    Your first 90 days will focus on launching the core growth engine, testing messaging, and identifying which channels show the strongest early traction.

    You will:

    Launch a win-back campaign to reactivate inactive eKnowID customers

    Build and test outbound campaigns for target small business verticals

    Use HubSpot to manage segmentation, workflows, reporting, and lead nurturing

    Build prospect lists using approved tools and public/business databases

    Create and test cold email, phone, and follow-up sequences

    Launch paid campaigns on platforms such as Google, Meta, and LinkedIn

    Test messaging around hiring risk, compliance, speed, safety, and business protection

    Track campaign performance weekly and recommend what to scale, pause, or adjust

    Work with the content and creative team to produce assets that support conversion

    The first 90 days are about disciplined execution, clean tracking, fast learning, and building a growth system that can be scaled with confidence.

    What Success Looks Like

    By Day 30

    Win-back campaign is launched

    HubSpot workflows and segmentation are active

    Initial prospect lists are built

    First outbound sequences are live

    Reporting dashboard is in place

    Early messaging tests are underway

    By Day 60

    Outbound campaigns are producing qualified conversations

    Paid campaigns are live on at least two channels

    Early reactivation results are visible

    Pipeline is being tracked by source and campaign

    Messaging is being improved based on data

    By Day 90

    Reactivation, outbound, and paid campaigns are operating

    Clear data shows which channels and verticals are performing best

    Cost per lead, cost per acquisition, and revenue attribution are being tracked

    Early pipeline and conversion data show what should be scaled next

    A clear growth recommendation is presented to leadership

    By 90 days, success means the core campaigns are live, measurable, and producing early pipeline data that shows where we should invest next.

    Key Metrics You Will Track

    You should be comfortable owning and reporting on growth numbers, including:

    Qualified leads generated

    Demo or sales conversations booked

    Reactivation rate

    Email open, reply, and conversion rates

    Paid campaign cost per lead and cost per acquisition

    Revenue by channel

    Customer acquisition cost

    Return on ad spend

    Demo-to-close rate

    We value measurable business outcomes over vanity metrics. Followers, impressions, and clicks matter only when they help create qualified pipeline and revenue.

    Required Experience

    5+ years of hands-on growth marketing, demand generation, or growth strategy experience

    Proven success driving measurable revenue, pipeline, reactivation, or customer acquisition

    Strong HubSpot experience, including workflows, lists, segmentation, automation, and reporting

    Experience marketing to small or mid-sized businesses

    Experience building and launching outbound email campaigns

    Experience with paid media such as Google Ads, Meta Ads, or LinkedIn Ads

    Strong copywriting skills for emails, landing pages, ads, and nurture campaigns

    Comfort using AI tools to improve speed, execution, and output

    Ability to analyze campaign data and make clear recommendations

    Strong communication skills and ability to work directly with executive leadership

    Strong Plus

    Experience in HR tech, background screening, SaaS, compliance, staffing, insurance, legal, fintech, or professional services

    Experience reactivating dormant customer lists

    Experience building campaigns from customer pain points

    Experience with Apollo.io or similar prospecting tools

    SEO experience

    Landing page or light website editing experience

    Google Analytics or Search Console experience

    Experience working with founder-led companies or small business teams

    Engagement Details

    Engagement Type: Independent Contractor Location: Remote Duration: Initial 6-month contractor engagement with potential to renew or expand based on performance Schedule: Flexible and milestone-driven Compensation: $4,000 to $8,000 monthly retainer, based on experience Performance Bonus: 2% to 5% of attributed revenue above agreed-upon quarterly milestones

    This role is designed for an experienced growth operator who wants meaningful ownership, direct leadership access, and upside tied to real business outcomes.

    Why This Role Is Exciting

    This is a builder role for a senior growth operator who wants direct access to leadership, a refreshed platform, an existing customer base, and the freedom to test and scale what works.

    You are not inheriting a slow corporate machine. You are not stuck waiting weeks for approval on every idea. You are not being asked to “just post more.”

    You will have:

    A redesigned platform

    A real customer base

    A clear business need

    Direct access to the Founder/CEO

    A small team ready to support execution

    Room to test, learn, and scale

    Performance upside tied to revenue

    The chance to build a growth engine with real business impact

    If you are looking for a role where your work can directly shape the next stage of a company, this is it.

    This is a remote position.