FYZICAL Therapy and Balance Centers is currently seeking a full-time Digital Marketing Content Specialist/Manager-B2B.

The B2B Digital Marketing Content Specialist/Manager leads the creation, production and publishing of content for the sales development marketing team. This position oversees the planning and execution of content for all B2B digital and print channels. The DMCS/M will also assist in maintaining content on our digital platforms and have a working knowledge of marketing automation. The DMCS/M will work collaboratively and cross-functionally with other departments and outside partners to ensure projects are completed in a timely manner. The Digital Marketing Content Specialist/Manager will also spearhead the development, creation and implementation of the B2B social media and website marketing initiatives for FYZICAL.

Essential Functions:

Write, edit, proofread and design content for all B2B digital and print channels to support the lead generation marketing strategy. This includes, but is not limited to: direct mail; print publications; trade shows/events; paid and organic social media; digital advertising and email.

Create, manage and maintain a content calendar and create a time and action plan to execute.

Manage vendors and partners to obtain quotes, communicate on projects, provide content, proof approvals and oversee individual projects to ensure timelines are met.

Analyze key metrics and results of content produced across channels and make recommendations to ensure business’ goals are met.

Conduct “new member” interviews and testimonial interviews with franchisees, creating a member archive that provides analysis of member responses for sales and operations.

Develop, implement and oversee digital marketing campaigns in collaboration with the marketing development team to increase inbound lead generation from social media and website traffic.

Identify trends, insights, and performance while optimizing digital spend.

Report weekly/monthly on campaigns' performance.

Qualifications/Skills/Educational Requirements:

Bachelor's degree in Communications, Business Administration or Marketing required.

3-5 years' experience in business to business digital marketing and advertising.

Strong knowledge of email marketing and best practices.

Superior knowledge of direct mail content creation and execution and best practices.

3 or more years' experience in copywriting for a variety of marketing channels, including but not limited to: blogs, social ads, website, email, print ads, magazine articles and direct mail.

Demonstrable experience with PPC, SEO, Social media, Email marketing.

Strong understanding of current online marketing concepts, strategy and best practice.

Strong working knowledge of Facebook and LinkedIn best practices.

Experience working with HubSpot CRM (or other CRM tools) and strong understanding of email marketing workflows preferred.

Familiarity with WordPress and utilizing website optimization tools.

Experience in design software Canva, InDesign and Photoshop strongly preferred, but not required.

Strong communication skills.

Effectively manages their time to ensure project deadlines are met.

Ability to work within a team and cross functionally with other departments.

We provide 100% employer paid health, dental and vision insurance for every eligible employee.

We also offer supplemental insurance with AFLAC and 401K Plan.

FYZICAL Therapy and Balance Centers is a leading provider of physical therapy, rehabilitation, balance and vestibular retraining, and athletic training services. We are a value driven, hospitality-based organization seeking to provide the highest caliber of rehabilitative services possible.

Be a part of changing people’s lives for the better.