Job Description

FabFitFun is looking for a CRM Specialist to help develop, manage, and optimize our email, push, and SMS campaigns. This person will be working under our CRM Manager and will be based when we return to the office at our HQ in West Hollywood, CA.

The CRM Specialist will help drive strategy and execution of CRM to onboard, retain, build loyalty, and increase lifetime value by engaging customers with personalized, targeted, and relevant marketing at every stage. The ideal candidate has experience in email marketing, mobile push, in-app messaging, SMS, and analytics.

WHAT YOU'LL DO:

• Develop and execute email, PUSH, and SMS campaigns
• Actively contribute to the creation and management of the CRM calendar 
• Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content
• Collaborate with multiple cross-functional partners (Creative, Product, Data, etc.) to meet company goals
• Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
• Stay current on trends and best practices in lifecycle and channel marketing and advise the team accordingly
• Ensure compliance with CAN-SPAM regulations

WHAT YOU'LL BRING:

• 2+ years experience working directly in email marketing (B2C/subscription based preferred)
• Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
• Experience with creating and maintaining automated workflows
• Knowledge creating complex segmentation for multiple audiences and developing and executing A/B tests
• Previous experience working with Iterable or a comparable email marketing platforms
• Strong copywriting/copy editing skills with proficiency in AP Style
• Light HTML experience
• Experience with CSS a plus
• Exceptional execution and organizational skills
• Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment
• Familiarity with GDPR (General Data Protection Regulation)
• Bachelor's degree in Journalism, Marketing, or Communications

WHAT YOU'LL GET:

• Amazing benefits including medical, dental, vision, FSA, and pet insurance
• 401K match program
• Open/Flexible PTO policy - we trust our employees to manage their time!
• Monthly cell phone stipend
• Monthly work from home stipend while the company is temporarily remote
• Donation matching program
• Free FabFitFun subscription and quarterly credit in our e-commerce store