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SOCIAL MEDIA & INFLUENCER COMMUNITY COORDINATOR

Facegym NY LLC

SOCIAL MEDIA & INFLUENCER COMMUNITY COORDINATOR

New York, NY
Full Time
Paid
  • Responsibilities

    SOCIAL MEDIA & INFLUENCER COMMUNITY COORDINATOR (FULL TIME)

    FACEGYM is looking for a Social Media Coordinator to join the team reporting directly to our CMO.

    At FACEGYM, we are putting content & community at the center of everything we do. This Social Media Coordinator role combines strategic planning, content creation, community development and channel management. In this role, you will be responsible for how we show up across our social channels (mainly Instagram and Tiktok), as well as using this to help inform our overall brand expression across digital and in-store touchpoints.

    You will work closely with Marketing, Digital, Customer Experience and Product teams plus Education and Studio teams to ensure other areas of marketing are content led. You will create inspiring, disruptive, and innovative content to help engage new and existing fans, users and ambassadors. You will manage our community of loyalists, experts and superfans.

    What You’ll Do :

    Organic social media management including but not limited to Instagram, Instagram (Feed, Stories, Reels) TikTok (Feed, Shop)

    Manage all day-to-day social media planning, tactics and implementation, including curating content, implementing paid promotion for social posts, managing contests/events, and overseeing and handling community communications.

    Manage social media calendar and social media section of integrated calendar

    Support Digital Agency on asset requests required for paid social media and site pages

    Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos).

    Management of all comments and DMs (non-customer service related) directly on our owned channels and in our CX tool (Gorgias)

    Nurture relationships with influencers with the support of US PR agency

    Oversee the development of our community of ambassadors (loyalists, experts and superfans)

    Capture and publish community and partner event content

    Perform research on current benchmark trends and audience preferences.

    Set specific objectives, KPIs and report on ROI

    Demonstrate outstanding verbal and written communication skills, including listening skills, extreme attention to detail and outstanding organizational skills

    Stay up-to-date with current technologies and trends in social media, design tools and applications.

    Manage 1-2 social media interns per quarter

    About You:

    You’re organized

    You’re a self starter

    You’re a team player

    You understand what works on different platforms

    You like working at a fast pace

    You’re able to react quickly to trends putting us at the forefront

    You’re passionate about brand building

    You have an interest in the beauty, health and wellness industries

    You’re comfortable managing relationships with influencers, content creators and ambassadors

    You enjoy nurturing community and working with other content creators

    You have a passion for creating content (i.e. you have a booming TikTok account or have a knack for creating good content)

    You are a visual storyteller with strong experience bringing content to life. You understand how content is created and optimized for each output, while adhering to internal strategies and best practices.

    You’re knowledgeable in Instagram, TikTok, and Facebook, & basic video editing skills for Reels & TikTok

    You have an eye for design and aesthetics

    You’re comfortable creating content and be in front of the camera

    You’re on top of the latest trends across social platforms

    You know how to use various social media and influencer measurement tools

    Requirements:

    Minimum 2 years experience in social media and/or community management

    Extreme attention to detail

    Excellent oral and written communication and interpersonal skills

    Ability to manage multiple projects and deadlines successfully

    BA/BS degree or equivalent experience

    Proficiency in all social platforms (TikTok, Instagram, YouTube, Pinterest, etc) and understand how to create content for each

    Proficiency in video editing

    Canva or Figma experience a plus

    Experience working in smaller, high-growth beauty companies is a plus

    Ability to spend at least 1 day per week in one or more of our studio locations

    Must be legally authorized to work in the US

    Job benefits:

    Diverse medical coverage options for individual & family, through employer-contributed health insurance

    Dental and vision coverage for individual & family

    Generous PTO (paid time off) packages

    Employer-sponsored life insurance, and 401K pension plan

    Confidential “employee assistance programs” through independent third-party provider

    Great discounts on FaceGym workouts and products

    Exceptional education and training in advanced techniques and technologies

    Career progression and growth opportunities through internal promotion and recognition