Job Description
COMPANY: FAHERTY BRAND
JOB TITLE: SR. MANAGER, MARKETING
ABOUT FAHERTY
Faherty Brand is a New York-based lifestyle and apparel brand founded in 2013 by twin brothers Mike and Alex Faherty with the goal of creating the highest quality clothing for life’s great moments. Having grown up surfing and playing sports, Alex and Mike’s passion for surf, sun, and outdoors is inherent in the company’s culture. We are committed to designing clothes with unwavering craftsmanship, premium materials, and a focus on sustainability.
IS THIS JOB FOR YOU?
The Sr. Manager, Communications and Public Relations role is integral for the growth and presence of Faherty Brand. The position will manage and promote all public relations and communication efforts for the company, with development and implementation of global communication strategies to support programs and initiatives aligned with business targets, image goals, and product launches across omni-channel. This role will include a strong day-to-day collaboration with Executives and VP, Marketing in order to craft an integrated strategy for marketing and communications in this fast-evolving sector of luxury retail.
DUTIES AND RESPONSIBILITIES:
Develop cohesive, multi-channel marketing strategy and idea generation based on customer insights, business priorities and market trends
Act as a strategic partner to the Founders and Marketing Lead to ensure alignment between marketing efforts, e-commerce and the social calendar
Ensure consistent customer experience across all marketing touchpoints
Lead in store marketing efforts and manage partnerships with local advertisers
Balance branding and ROI-generating activations. Implement opportunities that will grow the business /generate incremental revenue while enhancing brand positioning
Direct oversight of print marketing which includes, but is not limited to, the catalog and direct mail
Partner with Growth Marketing team to craft compelling visual narratives for paid social
Survey industry trends and competitor tactics
Align marketing strategy and PR plans as well as calendar
Evaluate and optimize triggered emails to customers and define business logic behind customization, campaign prioritization, cadence strategy, etc.
Identify and research trends in marketing technology and methods
Continuously update team on new capabilities to enhance Faherty’s marketing stack
REQUIREMENTS:
Minimum 8 years’ experience in marketing, preferably with a lifestyle brand
Bachelor's Degree in Marketing, Journalism or related field required
Must have a proven track record in successfully launching new campaigns and executing innovative marketing plans
Customer focused decision maker with a strong understanding of print, social and digital marketing
Stays current with evolving technology and market trends
Team player with a drive for success
Self-motivated and passionate
Excellent time management, verbal and written communication skills
Multi-tasker and deadline manager
Ability to self-direct and prioritize many tasks
Detail oriented and extremely organized