Fahrenheit Advisors is assisting our Professional Services Client with the search for a Digital Marketing Coordinator for their Richmond, VA location.

Position Overview:

The Marketing Team is seeking a Digital Marketing Coordinator to support our digital marketing platforms, including website, search, email, social channels, and paid tactics.

ROLES & RESPONSIBILITIES:

Ensure digital marketing efforts serve to achieve goals, identifying and executing improvements for processes, testing, and reporting

• Prepare marketing activity reports and metrics for measuring program success
• Set-up and monitor digital marketing campaigns and channels (social, search, paid)
• Manage email campaigns in a marketing automation platform, including audience segmentation and customer journey building
• Maintain distribution calendar, alerting team to potential timing or resource conflicts
• Manage content distribution workflow: materials trafficking, approvals, campaign platform builds
• Database list management, including working with partner teams to optimize CRM data for campaign targeting; monitoring unsubscribes and bounces
• Monitor website traffic, form submissions (inquiries, subscription request, etc.)
• Monitor social media accounts for activity (comments, likes, followers, shares, etc.)
• Research alternative & emerging digital marketing tactics & platforms
• Track competitor marketing activity

JOB SPECIFIC COMPETENCIES, EDUCATION & EXPERIENCE:

• Required - Bachelor’s in marketing, advertising, or communications
• 2-4 years of experience in a marketing, or similar role
• A genuine curiosity of data and marketing analytics
• Knowledge of digital marketing, content marketing, and social media marketing
• Strong attention to detail and ability to manage and prioritize multiple projects within scheduled timelines
• Team player, collaborative and able to interact across departments
• Familiarity with social media, marketing automation, and CRM platforms
• Experience with key digital marketing platforms a plus (Google Analytics, Microsoft Dynamics Marketing –
• or other Marketing Automation, LinkedIn, Google Analytics, Moz, etc.)

 In order to be considered, you must be able to work in the U.S. without sponsorship.