Job Description

The Facebook Advertising Specialist (Ad Buyer, Media Buyer) will be a key member of Fat Earth’s Paid Social team, building and deploying high-performing marketing campaigns via Facebook. We’re looking for someone analytical and methodical, who’s excited about the DTC e-commerce space, and has a keen eye for what makes engaging, click-worthy paid ads. The Facebook Ad Buyer will be an ad buying expert with an ability to stay organized while running ad campaigns across multiple clients.

RESPONSIBILITIES

• Work with Growth Marketing Managers and Senior Strategists to develop and implement actionable Facebook strategies

• Create ad campaigns using provided guidance and client-supplied creative assets

• Analyze and optimize media spending around client needs, focusing on data-driven tactics

• Facebook Pixel implementation and QA to ensure proper campaign tracking and accurate reporting

• Assist in the production of weekly or bi-weekly reports for our client account updates, recommendations and results

• Creation and management of Facebook Ads for client accounts:

  • Optimizations

  • Bid Adjustments

  • Audience Research and Targeting

  • Creative Review and Copy A/B Testing

  • Ad-Specific Copywriting

• Proactively generate new ads based on what’s working well, your own outside-the-box ideas, or inspiration you find in the market

QUALIFICATIONS

• 1+ year of advanced Facebook ad buying experience

• A deep familiarity with concepts like CPC, CPM, CTR, CAC, CVR, and ROAS.

• Ability to problem-solve, analyze data / metrics and make suggestions to the client based on their individual results.

• Specific experience in e-commerce with direct-to-consumer brands

• Clear communication skills to articulate value of campaigns, results and new ad concepts

• Ability to seek clarity as needed when receiving requests

• Extreme attention to detail

• Highly organized

COMPENSATION

• Competitive salary

• Healthcare

• 401k

• Unlimited PTO

Company Description

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose. We are stewards our clients' missions as much as we are their brands, and know that success is only possible with great skill delivered by a team of even greater character. Though we're based in sunny Austin, Texas, we work fully remotely worldwide.