Job Description
FatRabbit Creative is looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of digital marketing efforts on behalf of our clients. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce the strategic marketing campaigns we build for our clients.
RESPONSIBILITIES
- Assist in the formulation of strategic plans for our clients
- Plan, curate, and monitor the ongoing presence of our clients on their various social media platforms (Facebook, Linkedin, etc.)
- Launch optimized online ads through Google Adwords, Facebook etc. to increase brand awareness
- Be actively involved in implementing SEO plans for our clients
- Design & write email campaigns for our various clients, organizing their distribution through our email marketing platform
- Provide creative ideas for content marketing and website enhancements and implement them within appropriate CMS
- Collaborate with designers and assist in designing branded assets for clients
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEMRush etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Assist in relationship building and maintenance with FatRabbit's clients
SKILLS
- At least 2-3 years experience as Digital Marketing Specialist or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B & B2C social media, Google Adwords, email marketing platforms such as MailChimp, and SEO
- Experience in designing branded assets for various social media and email marketing campaigns
- Experience working within the Adobe Suite
- Basic HTML knowledge
- Experience using web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Company Description
FatRabbit Creative is a Digital Marketing / Graphic Design agency with expertise in helping clients find success through strategically designed and developed brands, websites, integrated marketing management, and print collateral. We are a full service all in-house staff that loves collaboration and team projects.