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Email Strategist & Copywriter

Feast & Fettle Inc.

Email Strategist & Copywriter

East Providence, RI
Full Time
Paid
  • Responsibilities

    Feast & Fettle is seeking a dynamic EMAIL STRATEGIST & COPYWRITER to join the Growth Marketing team. This role will focus on writing compelling content and deploying email and SMS campaigns for reactivation.

    This is a fully in-office role at our East Providence, Rhode Island production facility and offices.

    What is Feast & Fettle?

    Feast & Fettle is a premium, fully-prepared meal delivery service. Each week at our East Providence production facility, we prepare, cook, package, and hand-deliver high-quality meals from our fresh weekly menu to our growing member base across Rhode Island, Massachusetts, New Hampshire and Connecticut.

    We boast a best-in-class production facility, producing high quality food with fresh ingredients in an immaculately clean kitchen. We have a new menu every single week that allows for our members to enjoy fresh and seasonal menu items with each order; all with the perks of home delivery, without cooking or cleaning required.

    In joining us at F&F, you will work alongside a transparent, high-growth team filled with joyful, ambitious people. The culture at Feast & Fettle is what sets us apart from any other organization, and in particular from the common pitfalls of the food service industry. We commit every day to fostering a positive and empowering environment where we all are driven to bring our best selves to work and to make the company better each day. Feast & Fettle is also actively growing, and passionate about providing growth opportunities to our employees.

    What will the Email Strategist & Copywriter do?

    This team member can expect to:

    • Write top-notch copy for emails and blog posts; ownership of the brand voice and attention to detail will be key

    • Own end to end execution of email and SMS marketing campaigns (scheduling, deployment, segmentation, reporting)

    • Develop email and SMS marketing strategies to drive customer retention and reactivation, including A/B testing and driving optimizations to enhance engagement.

    • Analyze and report on the performance of campaigns, making data-driven recommendations for improvements.

    • Write copy for landing pages and help with conversion rate optimization

    • Write long-form blog posts to drive conversion

    What does a strong applicant for this position have?

    • 3+ years experience in B2C communications

    • Excitement about working in a startup environment that supports continuous innovation and offers a variety of projects

    • Experience writing excellent copy and iterating based on team feedback

    • Experience using analytical platforms to analyze data, identify trends, summarize results, and extract actionable insights

    • Experience with an SMS platform and an email service provider (Hubspot, Klaviyo, Mailchimp, Salesforce)

    • A problem solving approach

    • Strong attention to detail

    • Strong skills in Excel/Google Sheets and Adobe Suite

    • Execution oriented: you know how to get stuff done

    • Self directed: Someone gives you the outline to a project and you run with it

    • Growth Mindset: You are constantly eager to grow and learn more

    • Organizational skills: you can keep track of 10+ complex projects concurrently

    • Analytical by nature, you use data to drive your decisions

    • Excellent internal and external partner management

    What you get:

    • Salary: $65-75K

    • Competitive benefit package including:

      • Health Benefits (medical, dental, vision). Feast & Fettle covers 65% of individual employee premiums.

      • Unlimited Time Off

      • Company issued MacBook

      • Free weekly meal plan ($135 weekly value)

      • 401k

      • Wellness Reimbursement

      • Education Reimbursement

      • Paid Parental Leave