Job Description

Fellow is looking for a ECOMMERCE PRODUCT MANAGER to join our fast-growing team in San Francisco to help grow our online sales channel: fellowproducts.com.

Fellow is a product design company rooted in specialty coffee that focuses on enhancing and simplifying the brewing process and experience. We began as a Kickstarter campaign in 2013, opened our flagship store in 2017 in San Franciscos Mission District, and are now a team of more than 50 in the US and 10 in China. We are a supportive team that continually tries to push and inspire each other to create products that people love to use and show off.

WHAT YOULL DO:

Reporting to the Director of eCommerce, the ideal candidate thrives in a fast-paced environment where no goal is too intimidating when theres a great team and product portfolio behind it!

Day-to-day the role involves any of:

• Analyze and optimize conversion, AOV, bounce rates and other key metrics to ensure traffic converts to sales.
• Work with developers to roll our new functionality and features that will make the purchase path even more frictionless.
• Optimize the store and user experience, working closely with the eCommerce coordinator to make sure day-to-day users are able to browse, take advantage of our promotions and checkout easily.

Responsibilities

• Lead projects that will affect AOV, conversion and other key eCommerce customer experience metrics and exceed sales targets

• Plan, prioritize, A/B test and implement optimization projects, tracking and measuring their effectiveness

• Optimize the customer journeys to convert browsers into repeat buyers using strategies like SEO, customer empathy mapping, buying-centric content and others

• Enable inventory to be available for consumers to purchase, ass

• Work with cross-functional teams to develop channel and campaign programming

• Create and track major eCommerce store metrics and KPIs, building reports to give cross functional and senior management visibility into digital performance and regularly express insights and next steps

• Identify opportunities to improve existing processes and introduce new ones

REQUIREMENTS

• 4+ years experience eCommerce product management experience
• Deep use of Shopify Plus and its apps, and Klaviyo platforms
• Proven track record of delivering results and generating growth
• Analytical abilities - using tools like Optimizely, Google Analytics, HotJar and others
• Excellent written and verbal communication skills, strong attention to detail, and good follow-through
• Self-Starter and self-motivated individual with an owner mindset can drive growth
• Highly organized and able to multitask without any loss of output or focus.
• Eager and able to learn new systems and processes quickly

BENEFITS

• Competitive compensation package
• Paid PTO plan
• Health/Dental/Vision insurance
• Commuter benefits
• Company employee equity plan
• 401k with 3% company contribution
• The best office coffee, anywhere :)

Fellow Products is an Equal Opportunity Employer.